A Mom and Daughter Bond Over 'The Sound of Music' in Sky's Christmas Spot
A Simple, Nostalgic and Emotive Story Via WCRS
Editor's Pick
If you're a fan of "The Sound of Music," the holiday spot from Sky Cinema this year may have you welling up.
While previous Christmas ads by the broadcaster have been VFX-heavy and seen people step into magical movie-themed worlds, his year, agency WCRS has gone for the simple, nostalgic tale of a mother and her daughter through the years watching a movie classic that's shown every year at Christmas (at least, in the U.K.).
We start with the mom and her four-year-old daughter in a somewhat retro living room, delighting in watching the film's "My Favourite Things" scene. As the years go by, they dance along with the music, the mom covers her daughter's eyes during the love scenes. Later, an embarrassed boyfriend sits through it too, as the teenage daughter cringes at her mom's dancing. Next, the mom is watching on her own, with the daughter away traveling the world. It's poignant--but wait, she's coming home for Christmas with her backpack and "The Sound of Music" is back on the agenda. Finally, she's got a daughter of her own sitting watching the movie with Grandma.
It's a simple, touching premise that rings true--and indeed, WCRS confirms it was based on the home rituals of WCRS creatives Alicia Job and Jessica Watson with their moms. It's also nicely crafted (with direction by Ben Liam Jones at Strange Love) with the details of the room, the TV and even the Christmas lights changing subtly but not too obviously over the decades.
Credits
- Date
- Nov 14, 2017
- Brand :
- Sky Cinema
- Client :
- Sky Cinema
- Agency :
- WCRS-London
- Director, Marketing :
- Carli Farmer
- Head of Marketing :
- Rachael Halliday
- Senior Marketing Manager :
- Sara Thomas
- Marketing Executive :
- Louise Kelly
- Executive Creative Director :
- Leon Jaume
- Creative Director :
- Simon Robinson
- Creative :
- Alicia Job
- Creative :
- Jessica Watson
- Agency Producer :
- Bradley Woodus
- Agency Producer :
- Nosisa Majuqwana
- Account Handler :
- Ed Norrington
- Account Handler :
- Richard Williams
- Account Handler :
- Kya Boon
- Planning :
- James Stevens
- Planning :
- Adele Aitchison
- Production Company :
- Strange Love
- Director :
- Ben Liam Jones
- Producer :
- Jason Lovelock
- Production Manager :
- Katie Keith
- Editor :
- The Whitehouse Post
- Editor :
- Elena De Palma
- Sound Studio :
- Grand Central Recording Studios
- Sound Design :
- Tom Pugh
- Post Production :
- Absolute Post
- Colorist :
- Matt Turner
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