Canadian Tire : Christmas Spirit Tree

Tweets will light your way.

Published On
Dec 15, 2011

Editor's Pick

Tribal DDB Toronto's Christmas tree installation in a Toronto train station is powered by the Christmas Spirit, that is, tweets and online posts that have to do with Christmas. Everytime someone shares a Christmas message online, the tree lights up, the color depending on whether it was through a social networks, new media, the websiteor forums. A live feed is available on the site and the making of -- including the tech used -- is shown in this video.


Dec 16, 2011
Brand :
Canadian Tire
Client :
Canadian Tire
Agency :
Tribal DDB-Toronto
Creative Director :
LP Tremblay
Creative Director :
LP Tremblay
Technology Director :
Joe Dee
Associate Creative Director, Art Director :
Mara Binudin
Associate Creative Director, Copywriter :
Ryan Lawrence
Director, Production :
Catherine Kim
Designer :
Roger Dario
Tribal Developer :
Paul Sham
Developer :
Moment Factory
Developer :
Developer :
Dana Brousseau
Developer :
Rob Etmanski
Media Lead :
Chris O'Hara
Production Company :
IMA Outdoor
Installation :
Cube Productions
Installation :
Keystone Studios
Mobile Credits :
PR :
Greg Vallentin
Community Cultivator :
Laura Muirhead
Other :
Other :
Social Media Director :
Ed Lee

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Project Type