Canadian Tire : Christmas Spirit Tree
Tweets will light your way.
Published On
Dec 15, 2011
Editor's Pick
Tribal DDB Toronto's Christmas tree installation in a Toronto train station is powered by the Christmas Spirit, that is, tweets and online posts that have to do with Christmas. Everytime someone shares a Christmas message online, the tree lights up, the color depending on whether it was through a social networks, new media, the websiteor forums. A live feed is available on the site and the making of -- including the tech used -- is shown in this video.
Credits
- Date
- Dec 16, 2011
- Brand :
- Canadian Tire
- Client :
- Canadian Tire
- Agency :
- Tribal DDB-Toronto
- Creative Director :
- LP Tremblay
- Creative Director :
- LP Tremblay
- Technology Director :
- Joe Dee
- Associate Creative Director, Art Director :
- Mara Binudin
- Associate Creative Director, Copywriter :
- Ryan Lawrence
- Director, Production :
- Catherine Kim
- Designer :
- Roger Dario
- Tribal Developer :
- Paul Sham
- Developer :
- Moment Factory
- Developer :
- Igniter
- Developer :
- Dana Brousseau
- Developer :
- Rob Etmanski
- Media Lead :
- Chris O'Hara
- Production Company :
- IMA Outdoor
- Installation :
- Cube Productions
- Installation :
- Keystone Studios
- Mobile Credits :
- Textopoly
- PR :
- Greg Vallentin
- Community Cultivator :
- Laura Muirhead
- Other :
- Sysomos
- Other :
- Moderation.Pro
- Social Media Director :
- Ed Lee
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Project Type