City of God, the 2nd most watched foreign film in the world, gets spin-off in unprecedented project
The short film is an exclusive content created by Vivo (Telefonica) and Motorola to launch the new edge 30 ultra with the power of Vivo's 5G connection
![20220916_WI_VMLYR_VIVO_MOTOROLA_3x2](https://s3-prod.adage.com/s3fs-public/styles/width_660/public/Buscape_FrameTeaser_1%20-%20Lisa%20Gruber.jpg)
Description
The short film 'Buscapé' will be launched, the result of an unprecedented partnership between Vivo and Motorola and idealized by the agency VMLY&R. Produced by O2 Filmes and directed by Fred Luz, the short film is born exactly 20 years after the release of the award-winning 'City of God', by director Fernando Meirelles, bringing to the Brazilian audience the opportunity to check out a spin-off of the film that remains as one of the most important in the history of cinema, being the only Brazilian production to receive four Oscar® nominations and recently elected as the second most watched foreign film in the world, according to a study conducted by the online platform Preply.
"This project rescues a tradition of the Vivo brand of creating content that pays tribute to great landmarks of Brazilian culture. Now, 20 years after the release of the greatest Brazilian film of all time, the union of Vivo and Motorola enables the reunion of the main characters involved in the original film. A historical celebration, for a historical film", comments Rafael Pitanguy, VMLY&R Brazil CCO and Deputy Global CCO of VMLY&R network.
The short film can be watched at vivo.com.br/buscape or on Vivo's channel on YouTube, besides being available in full to Vivo Play subscribers. To maximize the publicity, 'Buscapé' will count on a communication strategy considering outdoor media in the country's main capitals, trailers in movie theaters, and online media with several content pills highlighting the features of the new smartphone used by the story's protagonist.
Watch 'Buscapé': https://youtu.be/ArJZVfX5y7E
Production date: August 2022
Credits
- Date
- Sep 14, 2022
- Agency :
- VML
- Agency :
- VMLY&R-Brasil
- Client :
- Telefônica Brasil S/A
- Client :
- Motorola
- Chief Creative Officer :
- Rafael Pitanguy
- Executive Creative Director :
- Rodrigo Almeida
- Executive Creative Director :
- Rafael Gil
- Executive Creative Director :
- Sleyman Khodor
- Creative Direction :
- Rodrigo Almeida
- Creative Direction :
- Rafael Gil
- Creative Direction :
- Marcos Magario
- Copywriter :
- Jaime Agostini
- Copywriter :
- André Jardim
- Art Director :
- Marcos Magario
- Art Director :
- Bill Queiroga
- Account Services :
- Leonardo Balbi
- Account Services :
- Fernanda Duca
- Account Services :
- Márcia Fernandes
- Account Services :
- Luiz Ortega
- Account Services :
- Natália Vasconcelos
- Account Services :
- Aline Garcia
- Account Services :
- Carolina Rangel
- Account Services :
- Rafael Cardoso
- Account Services :
- Camila Zaim
- Account Services :
- Bruna Defelippe
- Account Services :
- Larissa Luquetti
- Planning :
- Marcelo Germano
- Planning :
- Rafael Araújo
- Planning :
- Giulia Romanelli
- Planning :
- Simone Bispo
- Media :
- Diego Freire
- Media :
- Danilo Pizardi
- Media :
- Ligia Antunes
- Media :
- Rafael Rodrigues
- Client :
- Marina Daineze
- Client :
- Gabriela Borges
- Client :
- Juliana Covino
- Client :
- Bianca Formiga
- Client :
- Marina Madureira
- Client :
- Giovani Pilla
- Client :
- Isabelle Pfaff
- PR :
- Lyane Martinelli
- PR :
- Leandro Freitas
- PR :
- Paula Ganem
- PR :
- Lucia Caldas
- PR :
- Gabriel Grunewald
- PR :
- Ana Carolina Cesario
- PR :
- Marcos Morelli
- PR :
- Luiz Felipe Pedroso
- PR :
- Gabriel Gouvea
- Production :
- Nicole Godoy
- Production :
- Camila Naito
- Production :
- Anderson Rocha
- Production :
- Ian Inglez
- Production :
- Barbara Emery
- Production :
- Guilherme Rodrigues
- Production :
- Nicole Thedin
- Production :
- Amanda Vieira
- Production :
- Bianca Aguiar
- Production :
- Cléo Gonçalves
- Direction :
- Fred Luz
- Executive Production :
- Fernando Meirelles
- Executive Production :
- Rejane Bicca
- Executive Production :
- Flavia Zanini
- Production :
- Amanda Rossi
- Production :
- Patricia Aguiar
- Production :
- Ed Tamachiro
- Production :
- Luiz Braga
- Script :
- Paulo Lins
- Script :
- Thais Fuginaga
- Photography Director :
- Rodrigo Carvalho
- Art Direction :
- Ana Henriques
- Production Director :
- Alberto Mariotto
- 1st Assistant Director :
- Kaká Gonçalves
- Costume :
- Bia Salgado
- Characterization :
- Denise Borro
- Casting Producer :
- Cecilia Homem De Mello
- Casting Preparer :
- Christian Duurvoort
- Assembly :
- Dan Abraham
- Assembly :
- Andre Dib
- Colorist :
- Sergio Pasqualino
- Postproduction Company :
- O2
- Cast :
- Alexandre Rodrigues
- Cast :
- Edson Oliveira
- Cast :
- Carol Dall Farra
- Cast :
- Dudu Neves
- Cast :
- Khalifa Idd
- Cast :
- Puelo
- Cast :
- Sandrão Rzo
- Cast :
- Caio Santos
- Cast :
- Hugo Brek
- Cast :
- Cocão Avoz
- Audio Producer :
- Supersonica
- Composition and Production :
- Antonio Pinto
- Composition and Production :
- Gui Francishi
- Composition and Production :
- Guilherme Malavasi
- Service :
- Marilia K Franco
- Service :
- Cassia Garcia
- Sound Design and Mixing :
- David Mazzuca
- Sound Design and Mixing :
- Flavio Pereira
Need a credit fix? Contact the Creativity Editors