City of God, the 2nd most watched foreign film in the world, gets spin-off in unprecedented project
The short film is an exclusive content created by Vivo (Telefonica) and Motorola to launch the new edge 30 ultra with the power of Vivo's 5G connection
Sep 14, 2022
The short film 'Buscapé' will be launched, the result of an unprecedented partnership between Vivo and Motorola and idealized by the agency VMLY&R. Produced by O2 Filmes and directed by Fred Luz, the short film is born exactly 20 years after the release of the award-winning 'City of God', by director Fernando Meirelles, bringing to the Brazilian audience the opportunity to check out a spin-off of the film that remains as one of the most important in the history of cinema, being the only Brazilian production to receive four Oscar® nominations and recently elected as the second most watched foreign film in the world, according to a study conducted by the online platform Preply.
"This project rescues a tradition of the Vivo brand of creating content that pays tribute to great landmarks of Brazilian culture. Now, 20 years after the release of the greatest Brazilian film of all time, the union of Vivo and Motorola enables the reunion of the main characters involved in the original film. A historical celebration, for a historical film", comments Rafael Pitanguy, VMLY&R Brazil CCO and Deputy Global CCO of VMLY&R network.
The short film can be watched at vivo.com.br/buscape or on Vivo's channel on YouTube, besides being available in full to Vivo Play subscribers. To maximize the publicity, 'Buscapé' will count on a communication strategy considering outdoor media in the country's main capitals, trailers in movie theaters, and online media with several content pills highlighting the features of the new smartphone used by the story's protagonist.