City of God, the 2nd most watched foreign film in the world, gets spin-off in unprecedented project

The short film is an exclusive content created by Vivo (Telefonica) and Motorola to launch the new edge 30 ultra with the power of Vivo's 5G connection

Published On
Sep 14, 2022
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Description

The short film 'Buscapé' will be launched, the result of an unprecedented partnership between Vivo and Motorola and idealized by the agency VMLY&R. Produced by O2 Filmes and directed by Fred Luz, the short film is born exactly 20 years after the release of the award-winning 'City of God', by director Fernando Meirelles, bringing to the Brazilian audience the opportunity to check out a spin-off of the film that remains as one of the most important in the history of cinema, being the only Brazilian production to receive four Oscar® nominations and recently elected as the second most watched foreign film in the world, according to a study conducted by the online platform Preply.

"This project rescues a tradition of the Vivo brand of creating content that pays tribute to great landmarks of Brazilian culture. Now, 20 years after the release of the greatest Brazilian film of all time, the union of Vivo and Motorola enables the reunion of the main characters involved in the original film. A historical celebration, for a historical film", comments Rafael Pitanguy, VMLY&R Brazil CCO and Deputy Global CCO of VMLY&R network.

The short film can be watched at vivo.com.br/buscape or on Vivo's channel on YouTube, besides being available in full to Vivo Play subscribers. To maximize the publicity, 'Buscapé' will count on a communication strategy considering outdoor media in the country's main capitals, trailers in movie theaters, and online media with several content pills highlighting the features of the new smartphone used by the story's protagonist.

Watch 'Buscapé': https://youtu.be/ArJZVfX5y7E

Production date: August 2022

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Woman talking and pointing with crowd behind her

Credits

Date
Sep 14, 2022
Agency :
VMLY&R
Agency :
VMLY&R-Brasil
Client :
Telefônica Brasil S/A
Client :
Motorola
Chief Creative Officer :
Rafael Pitanguy
Executive Creative Director :
Rodrigo Almeida
Executive Creative Director :
Rafael Gil
Executive Creative Director :
Sleyman Khodor
Creative Direction :
Rodrigo Almeida
Creative Direction :
Rafael Gil
Creative Direction :
Marcos Magario
Copywriter :
Jaime Agostini
Copywriter :
André Jardim
Art Director :
Marcos Magario
Art Director :
Bill Queiroga
Account Services :
Leonardo Balbi
Account Services :
Fernanda Duca
Account Services :
Márcia Fernandes
Account Services :
Luiz Ortega
Account Services :
Natália Vasconcelos
Account Services :
Aline Garcia
Account Services :
Carolina Rangel
Account Services :
Rafael Cardoso
Account Services :
Camila Zaim
Account Services :
Bruna Defelippe
Account Services :
Larissa Luquetti
Planning :
Marcelo Germano
Planning :
Rafael Araújo
Planning :
Giulia Romanelli
Planning :
Simone Bispo
Media :
Diego Freire
Media :
Danilo Pizardi
Media :
Ligia Antunes
Media :
Rafael Rodrigues
Client :
Marina Daineze
Client :
Gabriela Borges
Client :
Juliana Covino
Client :
Bianca Formiga
Client :
Marina Madureira
Client :
Giovani Pilla
Client :
Isabelle Pfaff
PR :
Stela Maris Ribeiro Silva
PR :
Lyane Martinelli
PR :
Leandro Freitas
PR :
Paula Ganem
PR :
Lucia Caldas
PR :
Gabriel Grunewald
PR :
Ana Carolina Cesario
PR :
Marcos Morelli
PR :
Luiz Felipe Pedroso
PR :
Gabriel Gouvea
Production :
Nicole Godoy
Production :
Camila Naito
Production :
Anderson Rocha
Production :
Ian Inglez
Production :
Barbara Emery
Production :
Guilherme Rodrigues
Production :
Nicole Thedin
Production :
Amanda Vieira
Production :
Bianca Aguiar
Production :
Cléo Gonçalves
Direction :
Fred Luz
Executive Production :
Fernando Meirelles
Executive Production :
Rejane Bicca
Executive Production :
Flavia Zanini
Production :
Amanda Rossi
Production :
Patricia Aguiar
Production :
Ed Tamachiro
Production :
Luiz Braga
Script :
Paulo Lins
Script :
Thais Fuginaga
Photography Director :
Rodrigo Carvalho
Art Direction :
Ana Henriques
Production Director :
Alberto Mariotto
1st Assistant Director :
Kaká Gonçalves
Costume :
Bia Salgado
Characterization :
Denise Borro
Casting Producer :
Cecilia Homem De Mello
Casting Preparer :
Christian Duurvoort
Assembly :
Dan Abraham
Assembly :
Andre Dib
Colorist :
Sergio Pasqualino
Postproduction Company :
O2
Cast :
Alexandre Rodrigues
Cast :
Edson Oliveira
Cast :
Carol Dall Farra
Cast :
Dudu Neves
Cast :
Khalifa Idd
Cast :
Puelo
Cast :
Sandrão Rzo
Cast :
Caio Santos
Cast :
Hugo Brek
Cast :
Cocão Avoz
Audio Producer :
Supersonica
Composition and Production :
Antonio Pinto
Composition and Production :
Gui Francishi
Composition and Production :
Guilherme Malavasi
Service :
Marilia K Franco
Service :
Cassia Garcia
Sound Design and Mixing :
David Mazzuca
Sound Design and Mixing :
Flavio Pereira

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