A young woman battles with clones of herself in DNB's ad about careers guidance

Sometimes making a choice can involve multiple versions of yourself

Published On
May 31, 2018

Editor's Pick

DNB, the Norwegian bank, finds an interesting way to illustrate how hard it can be to choose a career in an ad promoting its career guidance website.

In the spot, directed by Joe Vanhoutteghem of Bacon for agency Try, a young woman first of thinks about being a doctor but doesn't seem quite sure. Then, she looks at her reflection in a glass window and sees another version of herself in a white medical coat. Gradually, more "clones" appear and multiply, all dressed for different careers, and start to battle each other. While it gets kind of ridiculous -- an air hostess sends people flying with her drinks cart, and chefs custard-pie each other -- it's certainly a memorable way of making the point that sometimes you might need some guidance when choosing which version of yourself will win out.

Credits

Date
May 31, 2018
Brand:
DNB Bank
Agency:
Try-Oslo
Art Director:
Egil Pay
Art Director:
Sebastian Rasch
Account Manager:
Arne Eggen
Account Manager:
Kristina Skogen
Production Company:
Bacon
Director:
Joe Vanhoutteghem
Producer:
Øystein Dyb
Executive Producer:
Magne Lyngner
Post Producer:
Eli Mari Sandal
Services Company:
Radioaktive Film
Director, Photography:
Daniel Voldheim
Colorist:
Julien Alary
Sound Designer:
Adrian Aurelius
Music Supervision:
Goran Obad
Copywriter:
Mads Rolland Krogh
Art Director:
Anette Bellika Finnanger
Copywriter:
Lars Joachim Grimstad
Song:
"Figure It Out"
Music Creative Director/Executive Producer:
Book ft. Haviah Mighty

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Project Type