Target : Color Changes Everything

They come in colors everywhere.

Published On
Feb 12, 2012

Editor's Pick

With this energetic spot for the retailer's spring collection, Wieden + Kennedy continues to show that despite its forthcoming split with Target, the work gets better and better. Director Fillip Engstrom (Smuggler) follows a sprightly group of characters who arrive in a hot air balloon, bringing their magical, colorful touch to a city center and its suburbs.

Credits

Date
Feb 13, 2012
Brand :
Target
Client :
Target
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Susan Hoffman
Executive Creative Director :
Mark Fitzloff
Creative Director :
Ben Hughes
Creative Director :
Julia Leach
Copywriter :
Andrew Jasperson
Art Director :
Mathieu Zarbatany
Head of Content Production :
Gary Krieg
Executive Producer :
Temma Shoaf
Producer :
Alison Hill
Product Producer :
Jen Hundis
Business Affairs Director :
Sara Jagielski
Production Company :
SMUGGLER
Director :
Filip Engstrom
Executive Producer/COO :
Lisa Rich
Executive Producer :
Allison Kunzman
Line Producer :
Tim Kerrison
Director, Photography :
Crille Forsberg
Editorial Company :
Final Cut
Editor :
Jeff Buchanan
Post Producer :
Viet-An Nguyen
Post Executive Producer :
Lauren Bieiweiss
Editorial Assistant :
Betty Jo Moore
Visual Effects Company :
The Mill
Visual Effects/Lead Flame Artist :
Iwan Zwarts
Visual Effects Supervisor :
Iwan Zwarts
Visual Effects Supervisor :
Adrian Hurley
Visual Effects Flame Artist :
Keith Sullivan
Visual Effects Flame Artist :
Melissa Graff
Visual Effects Flame Artist :
Jeff Robins
Visual Effects CG Artists :
Boris Ustaev
Visual Effects CG Artists :
Naotaka Minami
Producer :
Charlotte Arnold
Telecine Company :
CO3
Colorist :
Tim Masick
Mix Company :
Heard City
Mixer :
Philip Loeb
Sound Designer :
Philip Loeb
Producer :
Gloria Pitagorsky
Song :
Allouette
Artist :
The Delta Rhythm Boys

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