DDB Paris follows up its award-winning Le Ballon with a sweeping new animated spot, Colors.

The spot, for TiJi, Lagardere Active's preschool channel, goes back to "the beginning," and shows an invisible, omni-powerful hand wielding a brush that colors the world and all the creatures in it. All the creatures except one...

The spot manages to provide enough magical goodness for kids but a just touch of melancholy makes the result sweet and affecting rather than cloying.