An array of celebrities, musicians, athletes and more collide once again for SiriusXM’s continuing national campaign, “The Home of Sirius XM.”
Three spots released this week include one in which Conan O'Brien, country music star Brad Paisley and NFL vet Larry Fitzgerald Jr., share a three-tier bunk bed. O’Brien, however, won’t let anyone sleep because he’s too excited about SiriusXM. O'Brien takes a starring role following SiriusXM''s acquisition of Team Coco, his multiplatform media company, in May.
The effort leverages the fantastical scenario of stars living together under one roof to promote the wide range of content SiriusXM offers, such as podcasts, comedy, sports and a variety of music genres. The campaign also underscores that viewers can listen just about anywhere, anytime and on any device.
Another spot features music stars Alanis Morrisette, Alice Cooper, Paisley, 2Chainz and Mickey Guyton having dinner, but only one topic is up for discussion.
The final film centers on a studio session starring in which NFL vet Brandon Marshall gives up celebrity secrets from "The Home of SiriusXM"—including those of Cooper—to influencer Tinx during a podcast.
The campaign was created by Translation and debuted 2021 with spots featuring Kevin Hart, LL Cool J, Dave Grohl and Bebe Rexha, among others.
The new ads were directed by Maggie Carey, best known for her work on shows like "Silicon Valley," "Brooklyn Nine-Nine," "The Unbreakable Kimmy Schmidt" and "The Last Man on Earth."
The campaign launched across TV, OTT, YouTube, several sports properties, social and out-of-home, with a few placements in "America’s Got Talent" and college football’s primetime kickoff game on ABC this Saturday.