Whirlpool pays tribute to the real 'Class of 2018'--the parents of graduates
New spot from Digitas is a follow-up to its Cannes Grand Prix winning 'Every day, Care'
Editor's Pick
Graduates will get almost all the attention in the current graduation season. Almost. Whirlpool is out to honor some of the folks who got them there, specifically parents in a "Congrats, parents" follow-up to its "Every day, care" campaign, which won a Grand Prix for Creative Data at the Cannes Lions International Festival of Creativity last year.
The campaign from Digitas, including this 90-second anthem spot, runs until June 30 on TV, digital and social-media networks, plus a content series with Upworthy on Whirlpool.com, Everyday.com and via the brand's e-mail list.
Of course, the Creative Data winner has some data too. Behind each of the 3.6 million high school graduates in the U.S. this year are 7,488 loads of laundry, 2,700 loads of dishes, and 19,710 meals (assuming three a day for 18 years).
Olof Lindh directed the spot, via BR-F.
Credits
- Date
- Apr 25, 2018
- Brand:
- Whirlpool
- Client:
- Whirlpool
- Agency:
- Digitas
- Executive Vice President:
- Morgan Carroll
- Managing Director:
- Morgan Carroll
- Chief Creative Officer:
- Ronald Ng
- Executive Vice President:
- Michael Frease
- Executive Creative Director:
- Michael Frease
- Vice President/Creative Director:
- Chris Jansma
- Vice President/Creative Director:
- Kurt Lenard
- Senior Copywriter:
- Christina Swan
- Senior Art Director:
- Kristina Spaid
- Account Director:
- Cassie Cooper
- Executive Producer:
- Cassie Cooper
- Editor:
- Cara Ross
- Executive Vice President, Group Account Director:
- Jessica Henrichs
- Vice President, Group Account Director:
- Kristine Kobe
- Account Director:
- Julie Wisniewski
- Senior Account Executive:
- Austin Frej
- Senior Creative Strategist:
- Amanda Mobley
- Production Company:
- BRF
- Director:
- Olof Lindh
- Director, Photography:
- Larkin Seiple
- Executive Producer:
- Jason Botkin
- Line Producer:
- David Wolfson
- Editing House:
- Beast Chicago
- Editor:
- Angelo Valencia
- Producer:
- Joanna Woods
- Audio Mix:
- Airstream Audio
- Mixer:
- David Axelbaum
- Vice President, Brand and Strategy:
- Brett Dibkey
- Senior Director, Brand and Marketing Services:
- Rob Sundy
- Senior Brand Manager:
- Ryan Morand
- Communications Brand Manger:
- Jennifer Tayebi
- Senior Copywriter:
- Samantha Bordignon
- Manager, Project Management:
- Hillary Ruffe
- Senior Copywriter:
- Dominic Viti
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