TYC Sports : Contrasts

The Argentina of the Olympians.

Published On
Jul 31, 2012

Editor's Pick

For every bit of cribbing we do about the state of the world, the lack of sportsmanship and "kids today," the Olympics has an answer. It's one of the only times where the world actually puts its greatest attributes on display. Y&R Buenos Aires compares and contrasts two Argentinas -- one full of naysayers, and the other full of Olympians -- in this nice spot for sports channel TYC.


Aug 01, 2012
Brand :
TYC Sports
Client :
TYC Sports
Agency :
Young & Rubicam-Buenos Aires

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