Skiing will get your kids off Fortnite, suggests this Colorado resort ad

New work for Copper Mountain also bigs up the joys of the slopes over social media, pot and more

Published On
Dec 11, 2018

Editor's Pick

Colorado ski resort Copper Mountain is taking a fresh approach to getting people on the slopes this year--its campaign isn't about so much about the perfect snow or cozy fireside accommodations, but about the joys off getting your kids finally off video games.

The resort's first work via new agency TDA Boulder includes a TV spot in which a video game avatar sits lonely and frustrated, counting the days off he's been off duty because the gamer is out on the slopes.

Meanwhile, outdoor ads include one with the words "Keeping kids off social media since 9am" as well as another that says "Providing legal highs since before getting high was legal." 

The campaign also includes print ads bigging up the joys of actual reality versus virtual reality, and one that reminds you your kids will decide where you live one day. 

Credits

Date
Dec 11, 2018
Client:
Copper Mountain
Agency:
TDA Boulder
Executive Creative Director:
Jonathan Schoenberg
Creative Director:
Alex Rice
Creative Director:
Jeremy Seibold
Art Director:
Ande Eich
Art Director:
Zach Minard
Copywriter:
Zola Owsley
Agency Producer:
Sarah Sweeney
Account Director:
Paul Siegel
Account Executive:
Roger Ferguson
Director of Marketing:
John Monson
Production Company:
Hobnob
Director:
Ben Perry
Executive Producer:
Dennis Di Salvo
Executive Producer:
Jonathon Ker
Line Producer:
Chris Crawford
Animation:
MakeFX
Animator:
Rusty Ippolito
Concept Design:
Daniele Auber
Editorial:
Cosmo Street
Editor:
John Bradley
Conform:
Shinya Saito
Color:
Apache
Colorist:
Steve Rodriguez
Sound:
Thunk
Music:
APM Music
Motion Capture:
House of Moves
Print Photographer:
David Steinke

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Project Type