Corona's new beer fridge only opens with a dying phone battery

Beer brands seem to be hell-bent on getting us to switch off our devices -- presumably because they're competing for our attention and some would rather be scrolling than getting that first pint of the evening on order. First, Heineken made a bottle opener that automatically turns off your tech when you crack open that first bottle of beer. And now Corona has come up with a beer fridge that will only open when your phone is at 10% battery or lower. The idea was devised by Wieden + Kennedy Portland, which worked with Canada-based global creative collective ThinkingBox to creat the tech; a machine-learning model that recognizes the various states and versions of common battery icons. When it recognizes a depleted battery, it automatically opens a fridge door with an electromagnet. The fridge has made its debut at Deus Cafe in Milan, Italy. The film promoting it, seen here, is running locally in Italy through social and digital media, on Amazon for Prime Days and via Winelivery, a local delivery app that will offer a digital version of the experience throughout the rest of the country.

Corona's new beer fridge only opens with a dying phone battery

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