Irwin Entertainment : Corporate Identity

Veteran producer John Irwin's recently formed Irwin Entertainment has a new identity package via Creative Group Design which specializes in motion graphics in a collaboration with Era 404 Creative. "Since Irwin Entertainment is a newly formed company, our aim was to create a strong identity that evoked a sense of excitement while reinforcing the company name," says Creative Group Design CD Gary Keenan. "The identity has to work across all media and be quickly recognizable." After producing an on-air identity, Keenan collaborated with Era 404 to develop a stationery system and a business card design. "We wanted the stationery to have the same energetic impact that John Irwin's work is known for," says Era 404's Don Citarella (Irwin's recent projects include NBC