Nextel : Couple

Walkie talkies are good for something more.

Published On
Jun 06, 2012

Editor's Pick

Nextel gives the normally dowdy push-to-talk walkie-talkie phones an emotional appeal with three spots out of Madre Buenos Aires, directed by the highly acclaimed Juan Cabral, the former Fallon London creative who moved into directing a couple years ago, and has previously wowed us with work for Sony, Cadbury, and the Grand Prix-winning campaign for Tate.

Every technology has a time when it should be used. With text-messaging, it's about short, quick information-based signals that don't necessarily warrant a reply. Phones are for involved dialogue. But what about the walkie-talkie? Turns out, they're for more than for young kids playing at battle. Walkie-talkies, as these spots show you, are for communication without asking for permission to communicate -- there is no dialing or ringing that needs to be answered. And there are many, many uses. Check out all the spots on the right.


Jun 07, 2012
Brand :
Client :
Agency :
Madre-Buenos Aires
Director :
Juan Cabral
Creative Director :
Copywriter :
Art Director :
Agency Producer :
Production Company :
Production Company :
Executive Producer :
Debbie Turner
Executive Producer :
Flora Fernandes Marengo
Director :
Juan Cabral
Director, Photography :
Larry Smith
Producer :
Natalia Mussolana
Offline Edition :
Elianne Katz
Sound Director :
Tres Sonido
Post Production :
Color :
Eduardo Sierra
Music :
Claude Debussy
Client Responsible :
Luis Maria Jordan
Client Responsible :
Pablo De Speluzzi
Client Responsible :
Pilar Lopardo
Client Responsible :
Emilio Cesio

Need a credit fix? Contact the Creativity Editors

Project Type