A new docu-style spot from telecom provider Cox Communications, created for Grandparents Day next month (Oct. 6), demonstrates how grandparents can use technology and social media to connect with their families.
It's part of a campaign called "Grandstories" by Cox Communications via 180 L.A.. The compmany trained and mentored seniors in the use of social media, documenting the process from the perspective of both grandparent and grandchild.
In the ad, in order to reconnect with his granddaughter, Jessica, and make sure his wife’s memory lives on, real-life grandfather Larry uses a video call to share his most precious memories. He tells the story of how he and his wife met and fell in love while both serving in the Navy, and how they kept their relationship alive through letters while he was away at sea for nearly a year. Then, Jessica also shares a letter from her grandmother in an emotional conclusion.
More tips to help grandparents and grandkids connect are available on Cox's content hub. Meanwhile, the spot will be followed by other short films set to debut over the next couple of months. One will feature a traditional Korean grandmother sharing family recipes and another will feature a grandmother connecting with the grandson she has from a daughter she gave up for adoption.
“Isolation and loneliness is a growing epidemic. Especially among seniors,” says Mike Bokman, group creative director, 180 LA. “Our grandparents have so much knowledge to share, so many stories to tell, so much love to give. They deserve our attention, but our attention is not easy to get these days. So we’re helping to bridge that gap by inspiring grandparents to connect with their grandkids in the place their grandkids are sure to notice — social media.”