Creatives do their best thinking above the clouds, says EVA Air
MullenLowe send three artists on a trip in the carrier's first North American campaign
Editor's Pick
Airline amenities have been on the decline across the board, so these days carriers tend to tout tangible benefits like low prices or seats you can sleep in. The notion of "togetherness" gets a lot of play with travel brands, too.
But a new campaign from EVA Air is pushing time in the sky as the latest place to get away from it all and think. Where better to space out and let the creative juices flow than in the stratosphere? According to the company, 1 in 4 travelers says they have their best ideas in the air.
To demonstrate the point, the airline and agency MullenLowe sent three creatives to Taipei, Taiwan, where EVA Air is based. Landscape designer Lily Kwong, new media artist Zach Lieberman and illustrator Llew Mejia begin their projects in a cabin at 40,000 feet before bringing them to life on the ground once they land.
Spots featuring the trio began running this week. It's the first North American ad campaign for EVA Air, Taiwan's second-largest air carrier.
Credits
- Date
- Jun 05, 2018
- Brand :
- EVA Air
- Executive Vice President :
- George Chen
- Junior Vice President :
- Vanessa Yeh
- Deputy Junior Vice President :
- Mike Wang
- Manager :
- Wendy Chen
- Passenger Management :
- Jasmine Yang
- Chief Executive Officer :
- Lee Newman
- Chief Executive Officer :
- Mark Wenneker
- Executive Creative Director :
- Margaret Keene
- Managing Director :
- Cameron McNaughton
- Creative Director :
- Mike Czako
- Creative Director :
- Paul Foulkes
- Senior Copywriter :
- Natasha Hugeback
- Senior Vice President, Executive Director, Integrated Production :
- Lisa Setten
- Senior Vice President, Director, Strategy :
- Tom Donovan
- Vice President, Executive Producer :
- Alli Taylor
- Vice President, Head of Design :
- Florencio Zavala
- Vice President, Director, Art Production :
- Karen Youngs
- Vice President, Account Director :
- Rebecca Wojcicki
- Senior Account Executive :
- Lauren Kelley
- Head of Studio :
- Dan Howell
- Photographer :
- Dan Howell
- Director, Integrated Design :
- Mike Molinaro
- Senior Digital Producer :
- Van Corsa
- Senior Designer :
- Patrice Liu
- Senior Social Media Manager :
- Samantha Schaitberger
- Business Affairs Director :
- Davina Turnbull
- Business Affairs Music Producer :
- Danica Bates
- Business Affairs Manager :
- Nickie Kolb
- Senior Consultant :
- Sandy Huang
- Vice President :
- Sandy Huang
- Production :
- Tool of North America
- Director :
- Floyd Russ
- Director, Photography :
- Jeremy Rouse
- Executive Producer :
- Brad Johns
- Line Producer :
- Andy Coverdale
- Casting Director :
- Lucky Sparks
- Editorial :
- Cut + Run
- Executive Producer :
- Amber Farls
- Post Producer :
- Brian Mulvey
- Editor :
- Robert Ryang
- Assistant Editor :
- Eli Beck-Gifford
- Audio Post Production :
- One Thousand Birds
- Mix/Sound Design :
- Andres Velasquez
- Sound Editing :
- Allen Blickle
- Audio Post Producer :
- Shelby Sandlin
- Visual Effects/Post Production :
- Jogger
- Managing Director :
- Michelle Eskin
- Producer :
- Diana Cheng
- Compositing Supervisor :
- Andy Brown
- Flame Artist :
- Andy Brown
- Telecine :
- CO3
- Senior Colorist :
- Stephen Nakamura
- Executive Producer :
- Ashley McKim
- Senior Color Producer :
- Katie Andrews
- Music :
- Future Perfect
- Composer :
- Victor Magro
- Executive Producer :
- Oliver Fuselier
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