If you're looking to go viral, showing Cristiano Ronaldo in nothing but underwear might do the trick -- which is what happens in this ad for U.S. broadband communications firm Altice USA.
The online spot, created in-house along with Partners, shows Ronaldo caught outside his hotel room wearing only his skivvies, until one of the housekeeping staff graciously unlocks his door. But that's only after she captures a pic of his toned physique on her phone, which she then, naturally, posts to social media. By the time the soccer star steps back into his room, his image has spread like wildfire -- hitting local news and other media. The point, of course, is to highlight the fast connectivity afforded by Altice's various brands, which include Optimum and Suddenlink.
Ronaldo hasn't been shy to show off his body in ad campaigns. A previous one for Armani Jeans, for example, featured a similar hotel scenario in which viewers could peek into his room as he was changing.