Danone revives 1950s artwork to celebrate its centenary on the streets of Paris

The French yogurt brand reproduced archive images for outdoor campaign

Published On
Feb 12, 2019

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Dairy brand Danone turned to its archives to find some inspiration for an outdoor campaign celebrating the centenary of its yogurt pots.

In a campaign by BETC Paris, the French company found bold and colorful artwork dating from the 1950s and 1960s and created posters appearing on the streets of Paris this month.

According to the agency, the posters had to be reproduced as the archive quality wasn't good enough to print, but other than that the artwork is original. They were reproduced with the approval of the families of the original illustrators, who include Alain Gauthier, Hervé Moran and Oleg Zinger.