David Schwimmer is a master of really bad disguises

Ad from Britain's TSB bank via McCann London mines the awkward persona of 'Friends' star

Published On
Jan 19, 2022

Editor's Pick

Hot on the heels of the "Friends" reunion, David Schwimmer is still mining his somewhat nerdy comedy persona in commercials for a British bank. 

He's back in a new U.K. TV spot from TSB and agency McCann London, which signed the Hollywood star back in 2020 in an effort to bring American-style humor to its "Life Made More" campaign.

In it, Schwimmer don some really bad disguises in order to illustrate the idea that TSB customers will find "savings really can sneak up on them" every time they spend on their debit card. His getups see him embedded in a pink beauty salon chair, in the middle of a sunglasses stand and within a restaurant painting. Jeff Low of Biscuit returned to direct.

According to Emma Springham, chief marketing officer of TSB, in a statement, Schwimmer “effortlessly brings the features of our 'Spend and Save' product to life through the 'savings that sneak up on you' theme. David's personality and warmth helps to further cement our brand platform ‘Life Made More.'”

“I was delighted to be invited back for the next installment," added Schwimmer. "Not only has the campaign moved on, it’s gotten funnier. Simple, memorable, and just the right amount of silly.”


Jan 20, 2022
Client :
Agency :
McCann London
Chief Marketing Officer :
Emma Springham
Head of Brand Content and Social Media :
Keith Gulliver
Senior Manager Brand and Campaigns :
Nicholas Lancaster
Brand Campaign Manager :
Fiona Gillespie
Marketing Manager :
Rosie Willmott
Senior Manager Brand Partnerships and Social Media :
Emma Beckingsale-Smith
Social Media and Content Manager :
Stuart Chapman
Chief Creative Officer :
Laurence Thomson
Chief Creative Officer :
Rob Doubal
Chief Strategy Officer :
Theo Izzard-Brown
Executive Creative Director :
Ray Shaughnessy
Executive Creative Director :
Dan Norris
Creative Director :
Rob Webster
Creative Director :
Alexei Berwitz
Lead Senior Creative :
Richard Holmes
Lead Senior Creative :
Zac Ellis
Managing Partner :
Tom Ghiden
Business Director :
Leyla Bell
Senior Account Manager :
Vicky Humphries
Project Manager :
Leuvon Van Der Leeuw
Project Manager :
Dominic Kozlowski
Planning Director :
Natalie Lau
Senior Planner :
Emily Ellis
Senior Planner :
Rebecca Arnold
Comms Planning Partner :
Lee Ramsey
Head of Design :
Lisa Carrana
Designer :
David Coates
Designer :
Sean Cornell
Chief Production Officer :
Sergio Lopez
Head of Integrated Production :
Sophie Chapman-Andrews
Executive Producer :
Amos Usiskin
Senior Producer :
Rebecca Wilford
Production Company :
Biscuit Filmworks UK
Director :
Jeff Low
Producer :
Kwok Yau
MD :
Rupert Reynolds-MacLean
Exec Producer :
Hanna Bayatti
Head of Production :
Samantha Chitty
Production Manager :
Sol Jonas Mackinlay
Director of Photography :
Alex Melman
Production Designer :
Gregg Shoulder
Offline Editing :
Shift Post
Editor :
Saam Hodivala
Colorist :
Luke Morrison
Post Production and VFX :
Sound Engineer :
Parv Thind
Casting and Talent Procurement :
ITB Worldwide
Senior Account Director :
Jan Taubert
VIP Senior Account Manager :
Abi Bryant
Media Agency :
Head of Strategy :
Simon Harwood
Head of Digital Strategy :
Jonathan Harrison
Strategy Director :
Chris Herbert
Planning Director :
Lauren Fishwick
Planning Director :
Ben Edwards
Account Team :
Tommy Gleadell
Account Team :
Zoe Cutts
Account Team :
Olivia Biddis
Activation Team :
Jack Paton
Activation Team :
Adam Brown
Activation Team :
Sam Jones
Activation Team :
Esme Wood
Activation Team :
Cindy Mu

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