David Schwimmer is a master of really bad disguises
Ad from Britain's TSB bank via McCann London mines the awkward persona of 'Friends' star
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Hot on the heels of the "Friends" reunion, David Schwimmer is still mining his somewhat nerdy comedy persona in commercials for a British bank.
He's back in a new U.K. TV spot from TSB and agency McCann London, which signed the Hollywood star back in 2020 in an effort to bring American-style humor to its "Life Made More" campaign.
In it, Schwimmer don some really bad disguises in order to illustrate the idea that TSB customers will find "savings really can sneak up on them" every time they spend on their debit card. His getups see him embedded in a pink beauty salon chair, in the middle of a sunglasses stand and within a restaurant painting. Jeff Low of Biscuit returned to direct.
According to Emma Springham, chief marketing officer of TSB, in a statement, Schwimmer “effortlessly brings the features of our 'Spend and Save' product to life through the 'savings that sneak up on you' theme. David's personality and warmth helps to further cement our brand platform ‘Life Made More.'”
“I was delighted to be invited back for the next installment," added Schwimmer. "Not only has the campaign moved on, it’s gotten funnier. Simple, memorable, and just the right amount of silly.”
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Credits
- Date
- Jan 20, 2022
- Client :
- TSB
- Agency :
- McCann London
- Chief Marketing Officer :
- Emma Springham
- Head of Brand Content and Social Media :
- Keith Gulliver
- Senior Manager Brand and Campaigns :
- Nicholas Lancaster
- Brand Campaign Manager :
- Fiona Gillespie
- Marketing Manager :
- Rosie Willmott
- Senior Manager Brand Partnerships and Social Media :
- Emma Beckingsale-Smith
- Social Media and Content Manager :
- Stuart Chapman
- Chief Creative Officer :
- Laurence Thomson
- Chief Creative Officer :
- Rob Doubal
- Chief Strategy Officer :
- Theo Izzard-Brown
- Executive Creative Director :
- Ray Shaughnessy
- Executive Creative Director :
- Dan Norris
- Creative Director :
- Rob Webster
- Creative Director :
- Alexei Berwitz
- Lead Senior Creative :
- Richard Holmes
- Lead Senior Creative :
- Zac Ellis
- Managing Partner :
- Tom Ghiden
- Business Director :
- Leyla Bell
- Senior Account Manager :
- Vicky Humphries
- Project Manager :
- Leuvon Van Der Leeuw
- Project Manager :
- Dominic Kozlowski
- Planning Director :
- Natalie Lau
- Senior Planner :
- Emily Ellis
- Senior Planner :
- Rebecca Arnold
- Comms Planning Partner :
- Lee Ramsey
- Head of Design :
- Lisa Carrana
- Designer :
- David Coates
- Designer :
- Sean Cornell
- Chief Production Officer :
- Sergio Lopez
- Head of Integrated Production :
- Sophie Chapman-Andrews
- Executive Producer :
- Amos Usiskin
- Senior Producer :
- Rebecca Wilford
- Production Company :
- Biscuit Filmworks UK
- Director :
- Jeff Low
- Producer :
- Kwok Yau
- Exec Producer :
- Hanna Bayatti
- Head of Production :
- Samantha Chitty
- Production Manager :
- Sol Jonas Mackinlay
- Director of Photography :
- Alex Melman
- Production Designer :
- Gregg Shoulder
- Offline Editing :
- Shift Post
- Editor :
- Saam Hodivala
- Colorist :
- Luke Morrison
- Post Production and VFX :
- ETC
- Sound Engineer :
- Parv Thind
- Casting and Talent Procurement :
- ITB Worldwide
- Senior Account Director :
- Jan Taubert
- VIP Senior Account Manager :
- Abi Bryant
- Media Agency :
- the7stars
- Head of Strategy :
- Simon Harwood
- Head of Digital Strategy :
- Jonathan Harrison
- Strategy Director :
- Chris Herbert
- Planning Director :
- Lauren Fishwick
- Planning Director :
- Ben Edwards
- Account Team :
- Tommy Gleadell
- Account Team :
- Zoe Cutts
- Account Team :
- Olivia Biddis
- Activation Team :
- Jack Paton
- Activation Team :
- Adam Brown
- Activation Team :
- Sam Jones
- Activation Team :
- Esme Wood
- Activation Team :
- Cindy Mu
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