A Flight Delay and an iPhone X Spark Romance in Orange's Holiday Ad
Samir Mallal Directs Film for French TV in Partnership With Apple
Dec 15, 2017
Is your phone the pathway to true love these days--even if you meet In Real Life? You'd think so looking at the 2017 holiday spots from Apple, and now from Orange in partnership with Apple iPhone X.
In the ad, seen here, by Publicis Conseil, a European boy and Asian girl meet at an airport on Christmas Eve when their flights are delayed by a snowstorm. Despite a language barrier, they bond over their phones, looking at funny GIFs together and laughing over videos of Santa. (They also do some non- phone-related stuff, like spinning around on luggage carts and playing arcade games.) When her flight is finally called, he looks devastated-- but she's left him with a non-digital memento for getting in touch digitally.
The ad, directed by Samir Mallal at Carnibird, is running on TV in France and will be accompanied by online mini-installments where we find out more about the characters.