Delete Your Instagram Food Posts and Land O'Lakes Will Donate Meals to the Hungry
'Delete to Feed' Campaign Gives 11 Meals for Every Photo Spiked
Sep 21, 2016
Instagram is full of food posts, but Land O'Lakes found that to be rather an irony when millions of Americans are going hungry every year.
In a campaign created by The Martin Agency, the agricultural co-operative teamed up with Feeding America to develop the DeleteToFeed project. Basically, for every food post deleted on Instagram, 11 meals will be donated to Feeding America until Land O'Lakes' goal of 2.75 million meals is reached. Users only need to connect to Instagram through the initiative's site, delete a food post, and they'll get a shareable badge to spread the word.