Dickie Berg, a phallic iceberg off Canada, has inspired a dildo that fights climate change

Just months after Mischief created a Mitch McConnell-shaped dildo (“Get f*cked by the government on your terms”) following the fall of Roe v. Wade, we have yet another dildo-themed agency stunt.

This one comes from Canada’s Zulu Alpha Kilo. It’s based on a story that went viral a month ago, when a photographer in Newfoundland took a picture of a penis-shaped iceberg just off the coast—an iceberg that was soon dubbed “Dickie Berg.” The man, Ken Pretty, lives, somewhat unbelievably, in the town of Dildo, Newfoundland—and the iceberg itself resides in Conception Bay. (All of these weird coincidences helped the story gain even more traction.)

Seeing a chance to draft off the story, for a good cause, Zulu Alpha Kilo has teamed up with DeeVa Toys, maker of X-rated novelties, to create a Dickie Berg dildo—available to reserve (or to support via Indiegogo donations) at dickieberg.com.

The dildo looks “just like the real iceberg, right down to the tip,” the agency said. It’s also made entirely of eco-friendly soft phthalate-free materials. All proceeds from the sale of the item will go to nonprofits fighting climate change. “While it may have been a hilarious reminder of our collective immaturity, it was also a stark reminder of the impact climate change is having on our planet,” the agency added.

“When we saw how the Internet reacted to the iceberg, we recognized a great opportunity to raise awareness and funds to combat climate change in a cheeky way,” said Lisa Walton-Rixon, business group director at Zulu Alpha Kilo.

“There have been many sensational and humorous headlines surrounding this iceberg,” said Tom Ashcroft, president of DeeVa Toys. “We created The Dickie Berg to bring attention to this in a lighthearted way.”