Diet Coke swipes right and 'Can't even' in U.K. push centered on cultural trends
Soda brand focuses on cultural trends in new spots and packaging printed with popular phrases
Editor's Pick
Diet Coke's latest U.K. campaign puts a humorous spin on cultural trends and popular phrases, starting with a TV ad in which a couple of older ladies swipe right on a dating app called "Twinge."
The two grandma types gleefully swipe through images of Derek, 84, in muscular poses, and make comments such as "Not looking for long-term commitment though, am I babes?" The ad was directed by Sam Hibbard via Somesuch.
The "You Do You" campaign, by Wieden & Kennedy London, will also see Diet Coke cans printed with popular phrases like "I'm in," "It's lit," "Can't even" and "Okay, next." On Snapchat, people will be able to use a face lens featuring several of these lines.
Tuuli Turunen, marketing manager for Diet Coke, comments in a statement: “As we continue to evolve and update the Diet Coke brand for both loyal drinkers and a new wave of fans coming into the brand for the first time, we’re really excited about the launch of our new campaign, 'You Do You.' Diet Coke is enjoyed every day and the launch of the new light-hearted campaign to celebrate everyday ‘you do you’ moments from embracing cultural trends to enjoying everyday pleasures aims to encourage our fans to just be themselves.”
Credits
- Date
- Sep 10, 2019
- Client :
- Diet Coke
- Agency :
- Wieden & Kennedy-London
- Lead Client :
- Tuuli Turunen
- Lead Client :
- Mariya Kutmanova
- Creative Director :
- Joe de Souza
- Creative :
- Florence Poppy Deary
- Creative :
- Ruby Norman-Curran
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Iain Tait
- Group Account Director :
- Nick Owen
- Account Director :
- James McHoull
- Account Manager :
- Julia Fish
- Chief Strategy Officer :
- Ben Armistead
- Planning Director :
- Stuart Parkinson
- Comms Planning Director :
- Lee Ramsay
- Comms Planner :
- Anna-Claire Clendon
- TV Producer :
- Rose Fairley
- Business Affairs :
- Helena Tomas
- Production Company :
- Somesuch
- Director :
- Sam Hibbard
- Executive Producer :
- Tash Tan
- Line Producer :
- Tom Gardner
- Director of Photography :
- David Proctor
- Editorial Company :
- The Quarry
- Editor :
- Jonnie Scarlett
- VFX Company :
- Time Based Arts
- VFX + Post Producer :
- Jo Gutteridge
- Sound Engineer :
- Sam Ashwell
- Producer :
- Mary-Ann D’Cruz
- Sound Studio :
- 750 MPH
- Music Company :
- SixtyFour Music
- Design Director :
- Karen Jane
- Designer :
- Alex Thursby-Pelham
- Designer :
- Jonny Isaacson
Need a credit fix? Contact the Creativity Editors
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