Pedigree : Doggie Dentures

One way to get your canine's canines to shine.

Published On
Feb 02, 2010

Editor's Pick

Doggie dentures? Well, that's one way to brighten your pup's smile. Or, there's also Pedigree's Dentastix, promoted in this hilarious integrated campaign out of TBWA/Chiat/Day, Los Angeles, featuring print ads, a Rocky Morton-directed TV spot and a website that allows you test out a set of new pearly whites on your own pet.


Feb 03, 2010
Client :
Brand :
Agency :
TBWA/Chiat/Day-Los Angeles
Global Director, Media Arts :
Lee Clow
Chief Creative Officer :
Rob Schwartz
Group Creative Director :
Chris Adams
Group Creative Director :
Margaret Keene
Art Director :
Denise Zurilgen
Executive Agency Producer :
Guia Iacomin
Agency Producer :
Chris Spencer
Production Company :
Director :
Rocky Morton
Director, Photography :
Kris Kachikas
Production Company Producer :
Helen Hollien
Editorial :
The Whitehouse Post
Editor :
Dan Oberle
Assistant Editor :
Eileen Miraglia
Post Producer :
Joni Wright
Color :
Colorist :
Mike Pethel
Music :
Adam Goldman
Music :
Julian Wass
Audio Mixer :
Rohan Young
Visual Effects :
The Mill
Visual Effects Executive Producer :
Sue Troyan
Visual Effects Producer :
Arielle Davis
Lead Flame Artist :
Billy Higgins
Flame Assistant :
Becky Porter
CG Artist :
Steve Beck
CG Producer :
John Leonti
Photographer :
Josh Withers
Photographer :
Retouching :
Post Production :
Art Producer :
Marissa Serritella
Print Producer :
Aliza Grover
Print Producer :
Janet Perez
Project Manager :
Aliza Grover
Project Manager :
Janet Perez
Creative Planner :
Oke Mueller
Creative Planner :
Rudi Anthony
Creative Planner :
Michelle Dickens
Associate Creative Director :
Rob Kurfehs
Senior Copywriter :
Neil Needleman
Senior Art Director :
Joe Ansah
Web Designer :
Brian Garofalo
Web Designer :
Bryan Cocco
Web Designer :
Andrew Ganat
Director, Production :
Jen Blair
Senior Producer :
Justine Pujo
Vice President, Technology :
Chris Lugris
Flash Developer :
Brandon Fitzpatrick
Lead Software Engineer :
Matt Bowersox
Web Developer :
Doug Schaffer
Digital Agency :
Executive Vice President :
Rich Magalik
Creative Director :
Rich Magalik
Copywriter :
Eric Terchila

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Project Type