Dole highlights tradition in new heartwarming ad campaign for Dole Fruit Bowls in 100% juice
Aug 01, 2018
A new advertising campaign for Dole Fruit Bowls in 100% Juice launched spotlighting a new trend of writing and drawing on the bowl’s lid. A heartwarming 30-second spot, “Traditions,” brings to life one Mom’s tradition of using Dole Fruit Bowls to connect with her daughter. The spot, created by ad agency RPA, reminds people that Dole’s long heritage has allowed generations of parents and grandparents to create memories and traditions that have been passed down for generations.