Dole highlights tradition in new heartwarming ad campaign for Dole Fruit Bowls in 100% juice

Published On
Aug 01, 2018

Description

A new advertising campaign for Dole Fruit Bowls in 100% Juice launched spotlighting a new trend of writing and drawing on the bowl’s lid. A heartwarming 30-second spot, “Traditions,” brings to life one Mom’s tradition of using Dole Fruit Bowls to connect with her daughter. The spot, created by ad agency RPA, reminds people that Dole’s long heritage has allowed generations of parents and grandparents to create memories and traditions that have been passed down for generations.

Credits

Date
Aug 01, 2018
Agency:
RPA
Client:
Dole Packaged Goods
EVP Chief Creative Officer:
Joe Baratelli
SVP Group Creative Director:
Adam Lowrey
SVP Group Creative Director:
Nathan Crow
Senior Copywriter:
Ari Alius
Senior Art Director:
Melissa Neborsky
EVP / Chief Production Officer:
Gary Paticoff
VP / Director, Video Production:
Selena Pizarro
Producer:
Lorraine Schreyer
VP / Director, Business Affairs:
Maria Del Homme
Business Affairs Associate Director:
Grace Gambin
Assistant Business Affairs Manager:
Luke Richard
Production Intern:
Madi Miller
VP / Account Director:
June Jashinski
Management Supervisor:
Patricia Dino
Account Coordinator:
Ella Cobleigh
Account Services Intern:
Emma Falkenberry
Project Manager:
Courtney Szews
Digital Project Manager:
Matt Wain
Production Company:
Humble
Director:
Rudi Schwab
Director of Photography:
Sean Steigemeier
Executive Producer:
Rich Pring
Producer:
Kevin Comer
Editorial and Finishing Company:
Rock Paper Scissors
Editor:
David Brodie
Executive Producer:
Rana Martin
Post Producer:
Dina Ciccotello
Telecine:
A52
Executive Producer:
Thatcher Peterson
Senior Colorist:
Paul Yacono
Senior Producer:
Jenny Bright
Color Assistant:
Corey Martinez
VFX & Finishing Company:
A52

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Project Type