Watch Prudential's World-Record-Breaking 30-Foot-Tall Domino Topple

Droga5 Helps Demonstrate How Putting Aside Even Small Amounts of Money for Retirement Can Set Off a Chain Reaction

Published On
Sep 16, 2014

Editor's Pick

If people spent as much time planning for retirement as they did dreaming about it, Prudential wouldn't have had to enlist a psychology professor, a construction crew and passersby at a Charlotte, N.C., plaza for a social experiment involving a world-record-breaking 30-foot-tall domino topple. Watch the resulting spot above, then watch a short behind-the-scenes documentary video here.

Droga5 helped the insurance and financial services company pull off the stunt in order to demonstrate how a small action (like putting modest amounts of money toward retirement) can cause ... a domino effect.


Sep 16, 2014
Brand :
Client :
Agency :
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Executive Creative Director :
Kevin Brady
Creative Director :
Ray Del Savio
Creative Director :
Jerry Hoak
Copywriter :
Brian Eden
Senior Digital Designer :
Ben Grube
Chief Creative Officer :
Sally-Ann Dale
Head of Broadcast Production :
Ben Davies
Executive Broadcast Producer :
Scott Chinn
Associate Broadcast Producer :
Abby Bralove
Brand Strategy :
Aaron Wiggan
Group Account Director :
Heidi Rick
Account Director :
Lindsay Cole
Account Manager :
Bradley Allen
Associate Account Manager :
Jonathan Weiss
Vice President, Head of Advertising :
Colin McConnell
Vice President, Client Services :
Alison Lazzaro
Account Director :
Brett Tuller
Vice President, Marketing and Advertising Strategy :
Niharika Shah
Vice President, Integrated Media Services :
Anna Papadopoulos
Production Company :
Reset Content
Director :
Andrew Douglas
Director, Photography :
Bobby Bukowski
Executive Producer :
Jeff McDougall
Producer :
Suzie Tedesco
Editorial and Post Production :
Final Cut - New York
Editor :
Patrick Colman
Producer :
Viet-An Nguyen
Colorist :
Alex Bickel

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