Droga5 Helps Demonstrate How Putting Aside Even Small Amounts of Money for Retirement Can Set Off a Chain Reaction
Sep 16, 2014
If people spent as much time planning for retirement as they did dreaming about it, Prudential wouldn't have had to enlist a psychology professor, a construction crew and passersby at a Charlotte, N.C., plaza for a social experiment involving a world-record-breaking 30-foot-tall domino topple. Watch the resulting spot above, then watch a short behind-the-scenes documentary video here.
Droga5 helped the insurance and financial services company pull off the stunt in order to demonstrate how a small action (like putting modest amounts of money toward retirement) can cause ... a domino effect.