Watch Prudential's World-Record-Breaking 30-Foot-Tall Domino Topple
Droga5 Helps Demonstrate How Putting Aside Even Small Amounts of Money for Retirement Can Set Off a Chain Reaction
Published On
Sep 16, 2014
Editor's Pick
If people spent as much time planning for retirement as they did dreaming about it, Prudential wouldn't have had to enlist a psychology professor, a construction crew and passersby at a Charlotte, N.C., plaza for a social experiment involving a world-record-breaking 30-foot-tall domino topple. Watch the resulting spot above, then watch a short behind-the-scenes documentary video here.
Droga5 helped the insurance and financial services company pull off the stunt in order to demonstrate how a small action (like putting modest amounts of money toward retirement) can cause ... a domino effect.
Credits
- Date
- Sep 16, 2014
- Brand :
- Prudential
- Client :
- Prudential
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Kevin Brady
- Creative Director :
- Ray Del Savio
- Creative Director :
- Jerry Hoak
- Copywriter :
- Brian Eden
- Senior Digital Designer :
- Ben Grube
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Broadcast Producer :
- Scott Chinn
- Associate Broadcast Producer :
- Abby Bralove
- Brand Strategy :
- Aaron Wiggan
- Group Account Director :
- Heidi Rick
- Account Director :
- Lindsay Cole
- Account Manager :
- Bradley Allen
- Associate Account Manager :
- Jonathan Weiss
- Vice President, Head of Advertising :
- Colin McConnell
- Vice President, Client Services :
- Alison Lazzaro
- Account Director :
- Brett Tuller
- Vice President, Marketing and Advertising Strategy :
- Niharika Shah
- Vice President, Integrated Media Services :
- Anna Papadopoulos
- Production Company :
- Reset Content
- Director :
- Andrew Douglas
- Director, Photography :
- Bobby Bukowski
- Executive Producer :
- Jeff McDougall
- Producer :
- Suzie Tedesco
- Editorial and Post Production :
- Final Cut - New York
- Editor :
- Patrick Colman
- Producer :
- Viet-An Nguyen
- Colorist :
- Alex Bickel
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Project Type
