And Now, an Inspiring Message From Leo Messi
Soccer Star Fronts Gatorade's Latest Ad in Time for UEFA Champions League
Editor's Pick
In time for FC Barcelona's UEFA Champions League match earlier this week, Gatorade and TBWA/Chiat/Day L.A. debuted a new campaign starring the team's headliner, Lionel Messi.
In it, he delivers a powerful, inspirational message -- not through his words, but through his actions. Scene after scene show how he refuses to "go down," no matter what the obstacle. A voiceover "translates" his moves into an empowering sermon: "Don't go down, brothers and sisters, don't go down. ...Don't let things on the outside be stronger than what's on the inside because life has more in store for you, if you just stay up."
Lucky for Gatorade, FC Barcelona won its match against Arsenal this week.
The ad broke on February 22 on broadcast and digital in the U.S., Latin America, Europe and India.
"I'm very excited about the message of perseverance in my new Gatorade spot," said Messi in a statement. "I don't know if there's a secret to how I play, it's something I've done since I was little. I always try to continue the play if I'm able to and life is no different. It's important to keep moving forward through good times and through adversity."
"Gatorade believes that athletic performance is driven from the inside, and that Messi and his style of play embody a similar spirit, which is to never to give up and to keep driving forward, both in the game and from a broader perspective," added Head of Gatorade Global Marketing Anuj Bhasin. "We're extremely proud to be aligned with a star like Messi and help spread his inspirational message of toughness and resilience through this new content."
Credits
- Date
- Feb 23, 2016
- Brand :
- Gatorade
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Global Brand Strategy Director :
- Anuj Bhasin
- Global Brand Activation Senior Manager :
- Laura Barnett
- Global Marketing Manager :
- Oliver Schrickel
- Executive Creative Director/Production :
- Brent Anderson
- Worldwide Creative Director :
- Renato Fernandez
- Creative Director :
- Mark Peters
- Director, Production :
- Brian O'Rourke
- Executive Producer :
- Guia Iacomin
- Senior Producer :
- Chris Spencer
- Managing Director :
- Jerico Cabaysa
- Global Brand Director :
- David McKenzie
- Global Brand Manager :
- Gabi Marino
- Group Planning Director :
- Scott MacMaster
- Global Planning Director :
- Martin Ramos
- Senior Business Affairs :
- Laura Drabkin
- Senior Traffic Operations :
- Judy Brill
- Production Company :
- Imperial Woodpecker
- Director :
- Stuart McIntyre
- Executive Producer :
- Doug Halbert
- Executive Producer :
- Charlie Cocuzza
- Executive Producer :
- Matt Wersinger
- Editorial :
- The Whitehouse Post
- Editor :
- Charlie Harvey
- Assistant Editor :
- Devon Bradbury
- Producer :
- Jonlyn Williams
- Visual Effects :
- The Mill
- 2D Lead Artist :
- Bill Higgins
- 2D Artist :
- Tara DeMarco
- 2D Artist :
- Krysten Richardson
- Matte Painter :
- Andy Wheater
- Massive :
- Matt Longwell
- Executive Producer :
- Enca Kaul
- Producer :
- Ben Sposato
- Production Coordinator :
- Pat DeVaney
- Color :
- The Mill
- Colorist :
- Adam Scott
- Executive Producer :
- Thatcher Peterson
- Music :
- Barking Owl
- Original Music :
- Barking Owl
- Creative Director :
- Kelly Bayett
- Producer :
- KC Dossett
- Sound Design :
- Stimmung
- Sound Designer :
- Gus Koven
- Producer :
- Kristina Iwankiw
- Audio Mix :
- Formosa
- Mixer :
- John Bolen
- Second Mixer :
- Hermann Thumann
- Executive Producer :
- Lauren Cascio
Need a credit fix? Contact the Creativity Editors
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