HSBC says, 'Don't print your ATM receipt'

Campaign from David Buenos Aires includes ads made out of discarded tickets

Published On
Mar 11, 2022

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In Argentina, 73 million ATM receipts are printed every month—and most of them are discarded automatically. That's why a new sustainability-focused campaign from HSBC is encouraging its customers not to print unless absolutely necessary. 

The work, by David Buenos Aires, includes out-of-home billboards consisting of artwork made of discarded receipts. An animated film directed by Javier Lourenço from Bitt Animation also illustrates how the small act of saying "no" to the question "Do you want a receipt?" leads to an idyllic scene of plants and wildlife flourishing. It ends with the line "Don't let the planet pay the cost." 


The campaign aims to show "that with a small change in our daily habits, we can generate a responsible use of paper," commented Julia Lois, HSBC Argentina's marketing head of retail banking, in a statement. "This initiative is part of an overall plan that reflects our commitment to a more sustainable future."


Mar 11, 2022
Client :
Agency :
David-Buenos Aires
Global CCO :
Pancho Cassis
Global CCO :
Sylvia Panico
Global PR Director :
Sandra Azedo
Regional MD :
Emanuel Abeijon
Nicolas Vara
Ignacio Florra
CD :
Matias Paglieri
CD :
Gaston Duran
Copywriter :
Sabrina Henry
Copywriter :
Agustin Aiassa
Art Director :
Luiz Felipe Jaeger
Art Director :
Julian Tedesco
Head of Production :
Jimena Oliva
Producer :
Agustina Pérez Ponce
General Account Director :
Justina Lioy Lupis
Account Supervisor :
Eugenia Iglesias
Head of Strategy :
Manolo Jofré
Strategy Director :
Florencia Herrero
Strategist :
Clara Noussan
Client Approval :
Julia Lois
Client Approval :
Veronica Groppa
Client Approval :
Nicolas Limongelli
Client Approval :
Nadia Lezcano
Client Approval :
Carolina Scarampi
Client Approval :
Victoria Tatti
Production Company :
Director :
Javier Lourenco
VFX Supervisor :
Cristian Morales
Art Direction :
Alvaro Ortega Bianchi
3D Lead :
Federico Gómez Valdez
EP :
Guadalupe Tellado
Head of Production :
Mariela Fabregas
Head of Production :
Pilar Ramirez
Coordination :
Mailén Gayoso
Animation 2D :
Mutante TV
3D :
Compositing :
Sound FX :
Bamba Music
Music :
Leo Sujatovich

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