Doritos demonstrates how to ration your last chip until your next food delivery
A light-hearted take on pandemic lockdown from Leo Burnett Israel
Apr 14, 2020
Not many brands have yet dared to take a light-hearted look at life in lockdown, but now, Doritos has dipped its toe into the pool.
The ad, by Leo Burnett Israel, shows a guy trying to ration his final Dorito so that it lasts until his next grocery delivery—in two weeks. "Consider your steps wisely," it advises, as we see him nibble on the snack in bed, doing his exercises, on video calls and doing jigsaws. Finally the doorbell goes for his delivery and he dares to munch the last crumb.
Asaf Asulin, who directed the spot, is also the actor, editor and photographer—yet another example of how creativity is rising to the occasion in isolation.