Now Chance the Rapper moves on to Lionel Richie's 'Hello' in new remix for Doritos
Follow-up to Super Bowl ad revisits another '80s classic
Editor's Pick
In the Doritos Super Bowl spot, we saw Chance the Rapper remix the Backstreet Boys hit "I Want It That Way" in hip-hop style. Now, he's back remixing another 80s classic--Lionel Richie's mega-hit "Hello."
In the latest ad by Goodby Silverstein & Partners #NowItsHot campaign, directed by MJZ's Steve Ayson, Richie hits the keyboard while Chance riffs about Doritos. Meanwhile dancers (choregraphed by Ryan Heffington) do backflips across the stage as the rhythm shifts from ballad to rap. In homage to the original "Hello" video, the ad ends with Richie presenting Chance with a clay sculpture of his head.
The spot broke during the “American Idol” premiere and will air on TV and digitally throughout the year.
Credits
- Date
- Mar 11, 2019
- Client:
- Doritos
- Agency:
- Goodby Silverstein & Partners
- Chief Marketing Officer:
- Jennifer Saenz
- Vice President of Marketing:
- Rachel Ferdinando
- Sr. Director, Doritos:
- Leslie Vesper
- Director, Doritos:
- Gisela Saenz
- Manager, Doritos:
- Julie Ginsberg
- Sr. Analyst, Doritos:
- Trevor Grieb
- Communications Director:
- Chris Yemma
- Co-Chairmen:
- Jeff Goodby
- Co-Chairmen:
- Rich Silverstein
- Chief Creative Officer:
- Margaret Johnson
- Creative Director:
- Laura Petruccelli
- Creative Director:
- Rohan Cooke
- Associate Creative Director:
- Ryan Tovani
- Copywriter:
- AJ Warren
- Art Director:
- Matt McNulty
- Print Producer:
- Noah Dasho
- Photographer:
- Quinn Gravier
- Director of Production:
- Tod Puckett
- Executive Producer:
- Nick Sage
- Managing Partner:
- Brian McPherson
- Group Account Director:
- Meredith Williams
- Account Director:
- Chris Nilsen
- Account Manager:
- Casey O’Brien
- Assistant Account Manager:
- Jackie Meng
- Assistant Account Manager:
- Haley Grialou
- Communication Strategy Director:
- Caitlin Neelon
- Social Strategist:
- Drew Forrest
- Brand Strategy Director:
- Ralph Paone
- Brand Strategist:
- Hayley Pardoe
- Senior Business Affairs Manager:
- Chrissy Shearer
- Media:
- OMD
- Group Account Director:
- Jenny Hermanson
- Group Director:
- Whitney Moore
- Associate Strategy Director:
- Katelyn Brown
- Talent:
- PepsiCo
- Head of Music & Entertainment:
- Emma Quigley
- Talent:
- United Entertainment Group
- Senior Vice President:
- Dina Mallin
- Senior Vice President:
- Ryan Lee
- PR:
- Ketchum
- SVP, Strategic & Creative Planning:
- Angela Fernandez
- Managing Account Supervisor:
- Travis Culver
- Production Company:
- MJZ
- Director:
- Steve Ayson
- Director of Photography:
- James Laxton
- Producer:
- Brady Vant Hull
- Executive Producer:
- Emma Wilcockson
- Editorial Company:
- Final Cut
- Editor:
- Rick Russell
- Assistant Editor:
- Zoe Schack
- Senior Producer:
- Ana Orrach
- Executive Producer:
- Suzy Ramirez
- Telecine:
- The Mill
- Colorist:
- Gregory Reese
- Color Producer:
- Diane Valera
- Executive Producer, Color:
- Linda Jackson
- VFX/Finishing:
- The Mill
- Executive Producer:
- Anastasia Von Rahl
- Creative Director:
- John Leonti
- VFX Supervisor:
- Alex Candlish
- 2D Lead:
- Alex Candlish
- 3D Lead:
- Michael Comly
- Producer:
- Alex Bader
- Production Coordinator:
- Ade Macalinao
- Mix:
- Lime
- Mixer:
- Matt Miller
- Assistant Mixer:
- Lisa Mermelstein
- Executive Producer:
- Susie Boyajan
- Music Edit:
- Human
- Senior Producer:
- Kamela Anderson
- Executive Producer:
- Carol Dunn
- Creative Lead:
- Craig Deleon
- On Set Engineer:
- Joshua Green
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