Now Chance the Rapper moves on to Lionel Richie's 'Hello' in new remix for Doritos

Follow-up to Super Bowl ad revisits another '80s classic

Published On
Mar 11, 2019

Editor's Pick

In the Doritos Super Bowl spot, we saw Chance the Rapper remix the Backstreet Boys hit "I Want It That Way" in hip-hop style. Now, he's back remixing another 80s classic--Lionel Richie's mega-hit "Hello." 

In the latest ad by Goodby Silverstein & Partners #NowItsHot campaign, directed by MJZ's Steve Ayson, Richie hits the keyboard while Chance riffs about Doritos. Meanwhile dancers (choregraphed by Ryan Heffington) do backflips across the stage as the rhythm shifts from ballad to rap. In homage to the original "Hello" video, the ad ends with Richie presenting Chance with a clay sculpture of his head. 

The spot broke during the “American Idol” premiere and will air on TV and digitally throughout the year.

Credits

Date
Mar 11, 2019
Client:
Doritos
Agency:
Goodby Silverstein & Partners
Chief Marketing Officer:
Jennifer Saenz
Vice President of Marketing:
Rachel Ferdinando
Sr. Director, Doritos:
Leslie Vesper
Director, Doritos:
Gisela Saenz
Manager, Doritos:
Julie Ginsberg
Sr. Analyst, Doritos:
Trevor Grieb
Communications Director:
Chris Yemma
Co-Chairmen:
Jeff Goodby
Co-Chairmen:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Creative Director:
Laura Petruccelli
Creative Director:
Rohan Cooke
Associate Creative Director:
Ryan Tovani
Copywriter:
AJ Warren
Art Director:
Matt McNulty
Print Producer:
Noah Dasho
Photographer:
Quinn Gravier
Director of Production:
Tod Puckett
Executive Producer:
Nick Sage
Managing Partner:
Brian McPherson
Group Account Director:
Meredith Williams
Account Director:
Chris Nilsen
Account Manager:
Casey O’Brien
Assistant Account Manager:
Jackie Meng
Assistant Account Manager:
Haley Grialou
Communication Strategy Director:
Caitlin Neelon
Social Strategist:
Drew Forrest
Brand Strategy Director:
Ralph Paone
Brand Strategist:
Hayley Pardoe
Senior Business Affairs Manager:
Chrissy Shearer
Media:
OMD
Group Account Director:
Jenny Hermanson
Group Director:
Whitney Moore
Associate Strategy Director:
Katelyn Brown
Talent:
PepsiCo
Head of Music & Entertainment:
Emma Quigley
Talent:
United Entertainment Group
Senior Vice President:
Dina Mallin
Senior Vice President:
Ryan Lee
PR:
Ketchum
SVP, Strategic & Creative Planning:
Angela Fernandez
Managing Account Supervisor:
Travis Culver
Production Company:
MJZ
Director:
Steve Ayson
Director of Photography:
James Laxton
Producer:
Brady Vant Hull
Executive Producer:
Emma Wilcockson
Editorial Company:
Final Cut
Editor:
Rick Russell
Assistant Editor:
Zoe Schack
Senior Producer:
Ana Orrach
Executive Producer:
Suzy Ramirez
Telecine:
The Mill
Colorist:
Gregory Reese
Color Producer:
Diane Valera
Executive Producer, Color:
Linda Jackson
VFX/Finishing:
The Mill
Executive Producer:
Anastasia Von Rahl
Creative Director:
John Leonti
VFX Supervisor:
Alex Candlish
2D Lead:
Alex Candlish
3D Lead:
Michael Comly
Producer:
Alex Bader
Production Coordinator:
Ade Macalinao
Mix:
Lime
Mixer:
Matt Miller
Assistant Mixer:
Lisa Mermelstein
Executive Producer:
Susie Boyajan
Music Edit:
Human
Senior Producer:
Kamela Anderson
Executive Producer:
Carol Dunn
Creative Lead:
Craig Deleon
On Set Engineer:
Joshua Green

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Project Type