This LGBTQ coffee ad is going viral

BBDO Belgium's spot for java brand Douwe Egberts sees a dad surprise his teenage daughter and her girlfriend

Published On
Jan 21, 2020

Editor's Pick

An online spot for coffee brand Douwe Egberts, featuring a teenager, her girlfriend and her father, is going viral after being retweeted by influencers including "The Good Place" actress Jameela Jamil

The ad, created by BBDO Belgium, is titled "Something to Share" and depicts a teenage girl making out with another girl when they are suddenly interrupted by her father coming home. The two run upstairs looking fearful as he stares up at them, though it's not clear what's going through his mind.

Next, he texts his daughter emoji of a trio of coffee cups—and the three of them then sit down to get to know each other better over some Douwe Egberts.

After first airing a week ago, the spot, directed by Dr. Bowman at Lovo, has had more than 120K retweets and more than 520K likes on a single share from Twitter user @Sapphicticated.

As expected, given the subject matter, people are talking. One consumer tweeted, "Now this is how you sell me coffee and I don't even coffee," while another said, "Totally fine wit wit (sic) this but....what does it have to do with coffee?" More "experienced" coffee ad observers took the opportunity to dig at Folgers' questionable "classic." 

Credits

Date
Jan 21, 2020
Client :
Douwe Egberts
Agency :
BBDO-Belgium
Creative Director :
Arnaud Pitz
Creative Director :
Sebastien De Valck
Creative :
Louise Cornet
Creative :
Loup Delpierre
Account Team :
Lieve Raymaekers
Account Team :
Ward Braeckevelt
Strategy :
Wouter Van den Herrewegen
Production Company :
BBDO Productions
TV Producer :
Renée Vermeire
TV Producer :
Marlies Neudt
Film Production Company :
Lovo
Producer :
Bert Brulez
Producer :
Cho Kuo
Producer :
Hervé Closset
Director :
Dr. Bowman
Sound Production Company :
BBDO Productions
Sound Producer :
Nicolas Van Poeck
Sound Engineer :
Mathieu Schots
Music Production Company :
Sonhouse
Social Editor :
Valentin Taminiau
Post Producer :
Eva Segers
Post Producer :
Leslie Verbist

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Project Type