Dove’s newest full-body deodorant is truly for all body parts, according to Dove Men+Care’s new cheeky campaign from Edelman, launched in time for the U.S. Open tennis tournament.  

“Nothing Smells Better Than Fresh Balls,” which rolled out Tuesday, insinuates that men’s privates can smell as good as tennis balls. A campaign video suggests the smell of tennis balls is a universally loved scent, much like the deodorant. 

Cheeky digital assets describe Dove Men’s deodorant as fitting for use “from pits, privates to feet.” 

The campaign is an irreverent, comical tone for Dove Men, whose ads usually take a purposeful approach. 

The video is running on YouTube. Paid ads will run on Meta and TikTok the duration of the tournament. 

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