Inventor of modern toothpaste is brought back to life in the first campaign spot from Dr. Sheffield's
A light-comedy period piece from Dr. Sheffield's Natural Toothpaste®
Published On
Sep 23, 2019
Description
Dr. Sheffield is considered the inventor of modern toothpaste and in 1886 developed the idea to sell his natural toothpaste formula in a collapsible tube.
In 2017 Dr. Sheffield's All Natural Toothpate® re-launched the product with a formula that would honor the world's first natural toothpaste.
The brand partnered with COLONY and Google to produce a series of spots and launch its first brand marketing campaign. The light-comedy period piece pays homage to Dr. Sheffield while exposing some pretty awful inventions and snake oil salesmen that existed during his time period...ever heard of a Dila-Therm?
Credits
- Date
- Sep 23, 2019
- Production Company :
- COLONY
- Agency :
- Google Accelerator
- Brand Manager :
- Matt Royer
- Director :
- Michael Fagan
- Executive Producer :
- Brian Fagan
- Director of Photography :
- Quinton Brogan
- Producer :
- Gabe Dreyer
- Copywriter :
- Michael Fagan
- Copywriter :
- Matt Royer
- Mix :
- Massive
- Color :
- The Mill
- Colourist :
- Elias Nousiopoulos
- Production Design :
- Chloe Barcelou
- Sound :
- Jack Bradley
- Make-Up FX :
- Kyle Pasciutti
- 1st AC :
- Asa Reed
- 2nd AC :
- Pierce Purzenski
- 3rd AC :
- Kristina Delp
- Gaffer :
- Dave Taylor
- PA :
- Cameron Kingdon
- Talent :
- Conrad Sokolowski
- Talent :
- John Gorham
- Talent :
- Paul Kandarian
- Post-Production Company :
- COLONY
- Editor :
- Michael Fagan
Need a credit fix? Contact the Creativity Editors
Industry
Project Type