Schweppes addresses sexual harassment in an eye-opening way in an experiment it ran in Brazil--where 86% of women say they have been sexually harassed in nightclubs.
Agency Ogilvy Brazil created a dress fitted with sensors that record every time the wearer is touched. Three women wore it to a nightclub in SÃ£o Paulo, with the data being sent to a control-unit via Wi-Fi. In one evening the three women were touched without consent an astonishing total of 157 times--or more than 40 times per hour.
Tying into its own "Character required" tagline, Schweppes has made the experiment into a video, seen here, that encourages men to rethink their behavior and approach women with more respect.