Dropbox for Business

Published On
Jun 15, 2020

Description

Competitors were actually selling themselves as, "Just like Dropbox, but for business." This campaign targeted IT Decision Makers and positioned Dropbox for Business as a full enterprise software solution. The campaign ran for nearly two years with a $14 million media spend and exceeded all awareness and sales goals: Unaided awareness of Dropbox for Business increased from 22% to 46% in 6 months. While aided awareness increased 24% to 80% in the same time frame—putting Dropbox on par with Google Drive. Click-through rate of .17% exceeded benchmark by 70% and was under $4.50 per click. In the end, the campaign drove over 14,000 conversions.

 

 
 

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