McCann Melbourne debuts app based on award-winning film for Metro
May 19, 2013
Find out if you're any less stupid than the adorable, imprudent characters of McCann Melbourne's whimsical, award-winning spot for the Australian Metro, "Dumb Ways to Die," in the new mobile game based on the film. Swat wasps, step back behind the yellow line and avoid piranhas pecking at your privates in the app featuring characters created by Julian Frost, now available on iTunes. You can also pledge to "not do dumb stuff around trains" via the game.
The film, which earned Best of Show at the One Show, has already started a great run at Cannes and took double Grand Prix in the PR and direct categories. (add links to crossposted stories)
For more of the goings on at Cannes, tune into Creativity's Cannes Central.