The Easter Bunny, Tooth Fairy and St. Patrick's Day leprechaun argue about Christmas in Channel 4's absurd holiday ad

Spot directed by Jeff Low and David Kolbusz has a message of inclusivity while reflecting the weirdness of 2020

Published On
Dec 11, 2020

Editor's Pick

U.K. broadcaster Channel 4 is out with its first-ever Christmas ad, and it's both in keeping with the brand's inclusive, quirky persona and the weirdness of 2020. 

#MerryDifferent features a team of "holiday mascots," including the Easter Bunny, St. Patrick's Day leprechaun, Tooth Fairy, a Valentine's Day Cupid and a Halloween Ghost, reacting to the news that Santa is thinking about canceling Christmas. All of them have their own suggestions of how Christmas should go ahead—Easter Bunny just wants kids to find the presents, Tooth Fairy thinks it should be all about teeth and Cupid thinks "Santa should be sexy." However, it's up to the "Pancake Day Pancake" (whom nobody actually recognizes) to deliver the message that "we may all look a little different...and we may all stand for different things...but, like us, different can be good."

The spot was created by Channel 4’s in-house creative team, 4Creative and directed jointly by Jeff Low and David Kolbusz (Droga5 London's chief creative officer) via Biscuit Filmworks.

“Channel 4 is here to ensure alternative voices are heard, which reflect an inclusive modern Britain," said Channel 4’s Chief Marketing Officer Zaid Al-Qassab in a statement. "We think our family of holiday mascots is a fitting reflection of the diversity of many British families doing their best in difficult circumstances this Christmas season.”


Dec 11, 2020
Client :
Channel 4
Agency :
Executive Creative Director :
Lynsey Atkin
Deputy Executive Creative Director :
Eoin McLaughlin
Creative :
Chris Rice
Creative :
Greg Carter
Creative :
Lydia Raghavan
Head of Production & Operations :
James Turnham
Executive Producer, Brand & Special Project :
Shananne Lane
Campaign Producer :
Louise Oliver
Head of Brand & Marketing Operations :
Matt Berry
Production :
Biscuit Filmworks
Director :
Jeff Low
Director :
David Kolbusz
MD/Exec Producer :
Rupert Reynolds-MacLean
Head of Production/Producer :
Samantha Chitty
Production Manager :
Roma Nesi Pio
Production Assistant :
Georgia Mills
Director of Photography :
Alex Melman
Production Designer :
Lou Corcoran
Wardrobe Hair Stylist :
Michelle May
Hair & Make-up Artist :
Susana Mota
Editing Company :
Work Editorial
Editor :
Saam Hodivala
Post Production :
Electric Theatre Collective
Color Grade :
Luke Morrison
Richie White
Audio Post Production :
Sound Design and Mix :
Anthony Moore
Sound Design and Mix :
Mark Hills
Audio Producer :
Beth Massey

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