The Economist's outdoor campaign references Alexa, Siri and echo chambers
U.K. billboards by AMV BBDO follow in tradition of appealing to readers' intelligence
Jan 21, 2020
A new outdoor campaign by The Economist launching in the U.K. this week follows in the publication's tradition of appealing to its readers' intelligence, while throwing in some topical 2020 references.
Billboards in the style of its long established red-and-white campaign reference Alexa, Siri and echo chambers, as well as one in which the jumbled words form an anagram of "Economist readers have already worked it out."
Another ad reads "Cure Imposter Syndrome" while further executions alternate "Alexa's listening. Say something intelligent" with the same caption about Siri.
The outdoor push, created out of AMV BBDO, debuts this week on digital screens in London's "technology quarter" of Old Street, as well as further locations set to roll out over the coming weeks.
The campaign is aimed at reinforcing The Economist as a trusted news source in a pivotal year of Brexit and U.S. elections. It comes as the publication is expanding its coverage ahead of the U.S. presidential election with a new 2020 newsletter and podcast called “Checks and Balance."