See the Wizard of Oz Through a Blind Seven-Year-Old's Eyes in This Oscars Spot

Comcast and Xfinity Tap Goodby to Explore Entertainment a Little Differently

Published On
Feb 19, 2015

Editor's Pick

A lovely little girl describes the Wizard of Oz characters -- each one a little different from the popular movie version so many have seen starring a rosy-cheeked Judy Garland as Dorothy. Emily, the seven- year-old narrator, was born blind and all of her visions come from a place of pure imagination.

The 60-second spot titled "Emily's Oz" comes out of agency Goodby Silverstein & Partners New York and promotes Comcast-owned Xfinity's first talking guide, one of its services for the visually-impaired and a product of its Accessibility Lab. The ad will premiere during this Sunday's Oscars telecast -- one of the biggest entertainment events of the year -- and may prompt people to wonder how those with disabilities experience film and television.

Viewers will be directed to EmilysOz.com, where a short documentary about Emily and her version of vision lives.

Credits

Date
Feb 19, 2015
Brand :
Xfinity
Client :
Xfinity
Agency :
Goodby Silverstein & Partners-New York
Director :
Andreas Nilsson
Production Company :
Biscuit Filmworks
Co-Chairperson :
Rich Silverstein
Executive Creative Director :
Paul Caiozzo
Creative Director :
Nathan Frank
Art Director :
Michael Hagos
Art Director :
Peter Jostrand
Copywriter :
Josh Chua
Copywriter :
Sam Dolphin
Director, Broadcast Production :
Tod Puckett
Executive Broadcast Producer :
James Horner
Broadcast Producer :
Tess Kenner
Broadcast Producer :
Charlotte Dugoni
Production Designer :
KK Barrett
Managing Director :
Shawn Lacy Tessaro
Executive Producer :
Colleen O'Donnell
Line Producer :
Emily Skinner
Editor :
Paul Watts
Editorial Company :
Rock Paper Scissors
Assistant Editor :
Christian Oreste
Assistant Editor :
Rhys Hecox
Executive Producer :
Eve Kornblum
Producer :
Jenny Greenfield
Producer :
Jen Milano
Visual Effects :
A52
Lead Flame Artist :
Stefan Gaillot
CG Supervisor :
Kirk Shintani
2D Visual Effects Artist :
Stefan Gaillot
2D Visual Effects Artist :
Matt Sousa
2D Visual Effects Artist :
Andy Bate
2D Visual Effects Artist :
Enid Dalkoff
2D Visual Effects Artist :
Steve Wolf
2D Visual Effects Artist :
Tiffany Germann
3D Artist :
Jose Limon
3D Artist :
Joe Paniagua
3D Artist :
Jon Balcome
3D Artist :
Christian Sanchez
3D Artist :
Adam Carter
3D Artist :
Paulo Mauro
3D Artist :
Vivian Su
Producer :
Scott Boyajan
Executive Producer :
Patrick Nugent
Executive Producer :
Jennifer Sofio Hall
Telecine :
Company 3
Colorist :
Tim Masick
Colorist :
Rob Sciarratta
Executive Producer :
Angela Lupo
Color Producer :
Rochelle Brown
Mix :
Heard City
Sound Engineer :
Keith Reynaud at Heard City
Sound Engineer :
Jeremy Siegel
Managing Director :
Gloria Pitagorsky
Senior Producer :
Sasha Awn
Sound Design :
Jafbox Sound
Sound Designer :
Joseph Fraioli
End Treatment Design :
Elevel Post
Animator :
Jessica Gibson
Executive Producer :
PJ Koll
Producer :
Samantha Liss

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Project Type