Reese Witherspoon Unboxes for Crate & Barrel in Kooky Style
Latest Spots From Preacher Include Her Preparing for an Equinox-Themed Occasion
Editor's Pick
Having first appeared in the homewares retailer's holiday campaign, Reese Witherspoon is back in a series of new spots for Crate & Barrel.
The new online-only spots are styled like "unboxing" videos, with Witherspoon taking items out of a Crate & Barrel box, for example, as seen here, for a dark-and-light themed Spring Equinox occasion (think Oreos and black plates). She also demonstrates what a pouf is, and in a third behind-the-scenes video, talks about her home style and her love for throw pillows. Alison Maclean of Park Pictures directed the spots, for agency Preacher.
Witherspoon certainly plays to the audience with her kooky, perky on-screen persona--although, as she's a savvy film producer and businesswoman, it would be nice to see her serious side one of these days.
Credits
- Date
- Mar 15, 2018
- Brand :
- Crate & Barrel
- Client :
- Crate & Barrel
- Agency :
- Preacher
- Chief Creative Officer :
- Rob Baird
- Chief Executive Officer :
- Krystle Loyland
- Chief Strategy Officer :
- Seth Gaffney
- Executive Producer :
- Stacey Higgins Guerrero
- Producer :
- Jill Silberstein
- Senior Brand Manager :
- Stephanie Smith
- Senior Strategist :
- Jess Neill
- Senior Strategist :
- Paola Ortega
- Business Affairs :
- Miiko Martin
- Copywriter :
- Greg Hunter
- Creative Director :
- Greg Hunter
- Creative Director :
- Kellyn Blount
- Art Director :
- Kellyn Blount
- Senior Art Director :
- Coleman Davis
- Copywriter :
- Jacob Pankey
- Designer :
- Sally Franckowiak
- Designer :
- Anna McCaleb
- Production Company :
- Park Pictures
- Director :
- Alison MacLean
- Executive Producer :
- Dinah Rodriguez
- Line Producer :
- Pat Frazier
- Director, Photography :
- Mandy Walker
- Production Designer :
- Brian Branstetter
- Edit House :
- CARTEL
- Executive Producer :
- Lauren Bleiweiss
- Producer :
- Meagen Carroll
- Editor :
- Andy Mcgraw
- Assistant Editor :
- Grant Hall
- Mix :
- Josh Wilson
- Mix :
- Pony Sound
- Music :
- Music and Strategy
- Flame Artist :
- Nick Smith
- Flame Artist :
- Finland Finish
- Colorist :
- Marshall Plante
- Color :
- ntropic
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