ESPN SportsCenter honors its 'Top 10' local athletes in hometown installations

Campaign via Preacher culminates in 'Top 10 day'

Published On
Oct 10, 2019

Editor's Pick

ESPN SportsCenter has been bringing its on-screen "Top 10 plays," featuring young local athletes, to life with a series of events and installations in their hometowns. 

Working with creative agency Preacher, the broadcaster has traveled to the hometowns of nine athletes from across the country and created public installations that pay homage to their #SCTop10 plays. These include a 
celebratory Zamboni wrap for a hockey player in Minnesota, a padded outfield wall for a Pennsylvania baseball player who crashed into a fence making a catch, a "golden shovel" for a Georgia player who made a dig for her volleyball team, and an on-court paint job for a Florida basketball player marking the point where she made an epic shot.

The work culminates today with "SportsCenter Top 10 Day" on which ESPN will be be airing vignettes of all the amateur athletes’ hometown celebrations and plays throughout the day, every hour on the hour. It will also feature a live segment showing the tenth athlete to be celebrated, softball player Brooke Bearden, who suffered a stroke but didn’t want to give up on her favorite sport.

The reaction in every home town we visited has been overwhelming,” says Laura Gentile, senior vice president of marketing, ESPN, in a statement. “To celebrate these athletes and their accomplishments, and to bring the ESPN spirit to their communities has been gratifying beyond measure. It illustrates the power and beauty of sports, and has been an inspiring way to kick off our #SCTop10 efforts.”

 

Credits

Date
Oct 10, 2019
Client:
ESPN SportsCenter
Agency:
Preacher
Senior Vice President Marketing:
Laura Gentile
Vice President Brand Marketing:
Seth Ader
Director Brand Marketing:
Peter Mulally
Manager Brand Marketing:
John Lobo
Coordinator Brand Marketing:
Spencer Shaev
Chief Creative Officer:
Rob Baird
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
ACD / Art Director:
Jimmie Blount
Copywriter:
Joe Hartley
Copywriter:
Cory McCollum
Sr. Designer:
Tim Praetzel
Brand Director:
Heath Tavrides
Jr. Brand Manager:
Lakyn Allen
Strategy Director:
Doug Kleeman
Executive Agency Producer:
Sarah Kerry
Executive Agency Producer:
Jen Ganakas
Business Affairs:

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