Even McDonald’s billboards get more than their money’s worth in U.K. campaign

Leo Burnett London communicates the chain’s value message through a series of special media placements, beginning with oversized OOH

Published On
Jan 04, 2024
McDonald's UK billboard that spills outside its frame to take up more of a brick wall

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Creative out-of-home work will always bring a smile, and the first good example in 2024 comes from McDonald’s—which has a long history of clever outdoor work.

A new Leo Burnett London campaign extends McDonald’s U.K.’s “Like Getting Your Money’s Worth?” platform by communicating that value message through unusual media placements, beginning with the one above, in which a billboard breaks out of its 48-sheet border—getting more bang for its buck.

This is the first in a planned series of “money-saving” media tactics from the brand, with more on the way. OMD is handling media for the campaign.

“Like Getting Your Money’s Worth?’ is one of McDonald’s longest running platforms, yet it has never felt more culturally relevant than it does right now,” said James Millers and Andrew Long, creative partners at Leo Burnett U.K. “This latest campaign for our Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way.”

The “Like Getting Your Money’s Worth?” platform has been running for eight years.