Richard Curtis and Rankin team up on celebrity-filled ad for climate change group Extinction Rebellion

Downton Abbey's Jim Carter is among famous faces in film

Published On
Nov 05, 2019

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Downton Abbey's Jim Carter (Carson), singer Ellie Goulding, actor Jaime Winstone and model Daisy Lowe are among a line-up of celebrities appearing in a film made for climate change protest group Extinction Rebellion.

Director Richard Curtis developed the concept of the film for the group, which brought central London to a standstill again last month and also staged protests at the Cannes Lions Festival  in June. It introduces a new hashtag, "#WhatIsYourPlan?" and is airing online and across social media

Filmed in black and white, it was directed by Jordan Rossi of agency Rankin, the agency/production company recently launched by veteran photographer Rankin. As well as the celebrities, it also features children and activists from the group, aged eight to 80, all delivering messages about climate change and the responsibility of governments to protect people's futures. 

Although Extinction Rebellion has advertised locally and run films before, including one with Emma Thompson, this is the group's most high profile spot to date. The organization debuted a year ago, and despite its clashes with authorities, it's always benefited from PR and celebrity support. In June, Radiohead singer Thom Yorke donated money to the group rather than pay a ransom to hackers who threatened to release some of the band's early recordings. 

Credits

Date
Nov 05, 2019
Client:
Extinction Rebellion
Agency:
Rankin
XR supporter:
Ella Myers
XR supporter:
Lila Dhiri
XR supporter:
Daisy Cooper
XR supporter:
Edith Goodlad
XR supporter:
Daze Aghaji
XR supporter:
Bella Lack
XR supporter:
Archie Madekwe
XR supporter:
Alex Lawther
XR supporter:
Jackson Harries
XR supporter:
Daisy Lowe
XR supporter:
Simon Amstell
XR supporter:
Ellie Goulding
XR supporter:
Nimco Ali (OBE)
XR supporter:
Jaime Winston
XR supporter:
Jo Wood
XR supporter:
Ed Gillespie
XR supporter:
Gizzie Erskine
XR supporter:
Ruth Ben-Tovim
XR supporter:
Chris Packham
XR supporter:
Mattie Edge
XR supporter:
Wendy Mandy
XR supporter:
Kofi Klu
XR supporter:
Imelda Staunton
XR supporter:
Caroline Gwhey-Chaspia
XR supporter:
Jim Carter
XR supporter:
Stephen Frears
XR supporter:
Gail Bradbrook
XR supporter:
Jamie Jewitt
XR supporter:
Camilla Thurlow
XR supporter:
Dr Vishal Chauhan

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