Downton Abbey's Jim Carter (Carson), singer Ellie Goulding, actor Jaime Winstone and model Daisy Lowe are among a line-up of celebrities appearing in a film made for climate change protest group Extinction Rebellion.
Director Richard Curtis developed the concept of the film for the group, which brought central London to a standstill again last month and also staged protests at the Cannes Lions Festival in June. It introduces a new hashtag, "#WhatIsYourPlan?" and is airing online and across social media
Filmed in black and white, it was directed by Jordan Rossi of agency Rankin, the agency/production company recently launched by veteran photographer Rankin. As well as the celebrities, it also features children and activists from the group, aged eight to 80, all delivering messages about climate change and the responsibility of governments to protect people's futures.
Although Extinction Rebellion has advertised locally and run films before, including one with Emma Thompson, this is the group's most high profile spot to date. The organization debuted a year ago, and despite its clashes with authorities, it's always benefited from PR and celebrity support. In June, Radiohead singer Thom Yorke donated money to the group rather than pay a ransom to hackers who threatened to release some of the band's early recordings.