The Farmer’s Dog follows up Super Bowl hit with magic-themed campaign

A new in-house spot says there’s nothing supernatural about improving your dog’s health

Published On
Aug 01, 2023
A dog in a kitchen with a halo over its head

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Worrying about your dog’s health is a concern many dog owners have. This is a main focus for The Farmer’s Dog, the dog-food delivery service, which ships fresh food to your dog so it can live a healthier and stronger lifestyle.

The company had a surprise hit on this year’s Super Bowl, with an emotional spot called “Forever” that showed the journey of a dog owner—and the value of a dog’s friendship—from youth to marriage. The ad won the USA Today Ad Meter for the best spot of the game, and has since been nominated for an Emmy for outstanding commercial.

Now, the brand is out with a new 30-second commercial, “No Magic,” a cute and furry spot created in-house that takes a shot at educating viewers on the many advantages of using its fresh-food delivery service.


The spot features real customer testimonials about how the brand has changed dogs’ lives for the better. One claims their dog runs and plays like a puppy again, while another says their dog’s poops have changed for the better. It feels like magic, but isn’t, the spot concludes.

The spot was led in-house by creative directors Sophie Forman and Teressa Iezzi, who also created “Forever.” The director was Marc Reisbig of 1stAveMachine, who has also helmed ads for Facebook and Walmart.


Aug 01, 2023
Client :
The Farmer's Dog
Agency :
The Farmer's Dog
Creative Director :
Sophie Forman
Creative Director :
Teressa Iezzi
Director of Brand Design :
Sophie Forman
Director of Content :
Teressa Iezzi
Copywriter :
Sophie Forman
Copywriter :
Teressa Iezzi
Executive Producer :
Sherri Levy
Jonathan Regev
Chief Growth Officer :
Katie Iles
VP of Acquisition :
Kendra Prasad
Production Company :
1st Ave Machine
Production Service Company :
Someplace Nice
Director :
Marc Reisbig
Director of Photography :
Norm Li
Production Designer :
Britt Skelly
Executive Producer :
Kate Hitchings
Line Producer :
Elizabeth Collins
Line Producer :
Adam McCloy
Editorial Company :
Exile Editorial
Editor :
Matt Murphy
Assistant Editor :
Juan Steck
Executive Producer :
Sasha Hirschfeld
Producer :
Kate Undorfer

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