Grover and Cookie Monster prove coverage is necessary in a Farmers Insurance tie-up with 'Sesame Street'

Accident-prone Muppets get lessons from J.K. Simmons' professor

Published On
Sep 11, 2019

Editor's Pick

Can you tell me how to get…to the nearest claims adjuster? I took a wrong turn on Sesame Avenue, which is two blocks before Sesame Street. Does everyone always need to ask for directions?

A new series of spots for Farmers Insurance sends the deadpan but very helpful Professor Nathaniel Burke (played as always by J.K. Simmons) to mingle with the muppets of “Sesame Street” in a crossover campaign from RPA for the 50th anniversary of the beloved children’s TV program.

Odd couple Bert and Ernie (the latter dressed like a tiny Burke) help introduce the web series with ad spiel, but they’re quickly interrupted by a clumsy Cookie Monster. In crashes Super Grover, and questions about insurance coverage begin to fly, easily fielded by Burke.


Two other spots continue the trend from Farmers’ “We Know From Experience” campaign, re-enacting real-life examples of insurance claims. Grover is a less-than-handyman who accidentally fires Mr. Johnson’s water heater into a parked car.

The Count makes an appearance (one appearance, ah, ah ah), narrowly avoiding an errant lightning bolt that fries his riding lawn mower. The spots are running on broadcast TV during college football, major league baseball and NFL games, as well as in cinema placements and on Hulu and Buzzfeed.


Farmers is sponsoring short-form videos on the “Sesame Street” YouTube channel, and viewers can see behind-the-scenes photos and download gifs at a dedicated landing page for the campaign.


Sep 11, 2019
Client :
Farmers Insurance
Agency :
EVP Chief Creative Officer :
Joe Baratelli
SVP Executive Creative Director :
Pat Mendelson
VP Creative Director :
Hobart Birmingham
VP Creative Director :
Perrin Anderson
Art Director :
Elizabeth Ching
Copywriter :
Donovan Le
EVP Chief Production Officer :
Gary Paticoff
SVP Director of Video Production :
Selena Pizarro
Senior Producer :
Grace Wang
Senior Digital Producer :
Alex Clewell
SVP Group Account Director :
Kirt Danner
Account Director :
Adrienne Feldman
Management Supervisor :
Robin Boden
Senior Business Affairs Manager :
Andy Recalde
Supervisor Digital Strategy :
Natalie Rodriguez
Production Company :
Station Film
Director :
Seyi Peter-Thomas
Executive Producer :
Caroline Gibney
Producer :
Daniela Huml
Director of Photography :
Joe DeSalvo
Editorial :
Managing Director :
Michelle Eskin
Head of Production :
Annabelle Dunbar-Whittaker
Executive Producer :
Amburr Farls
Producer :
Brian Mulvey
Editor :
Sean Stender
Color/VFX/Finishing :
Creative Director :
Andy Brown
Colorist :
Adolfo Martinelli
Flame Artist :
Talia Gleason
Head of Production :
Diana Cheng
Flame Assistant :
Jorge Tanaka
VP Strategic Partnerships :
Jennifer Ahearn
Manager Strategic Partnerships :
Mollie Kelly
Executive Producer :
Benjamin Lehmann
Coordinating Producer :
Mindy Fila
Content Producer :
Autumn Zitani
Digital Producer :
Andrew Moriarty
Senior Production Manager :
Melissa Creighton
Creative Supervisor :
Jason Weber
Sound Design & Final Mix :
Lime Studios
Executive Producer :
Susie Boyajan
Sound Engineer :
Matt Miller

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