California Milk Advisory Board : Farmville

Moo, it's a California Cow.

Published On
Sep 19, 2012

Editor's Pick

Farmville, Deutsch L.A. and the California Milk Advisory board have teamed up for a brand integration within the four walls of the virtual farm. Players of Farmville can now send "real" California Cows to friends or rear them on their own farms.

It's a smart, different way to bring California Milk in front of people's eyes, but we wonder if the brand's target demo are necessarily Farmville players. According to a Deutsch spokesperson, they are: "Lots of moms play FarmVille, and they tend to drive dairy purchases," the agency said. According to AppData, 48% of users are women aged 25-54.

Credits

Date
Sep 20, 2012
Brand :
California Milk Advisory Board
Client :
California Milk Advisory Board
Agency :
Deutsch-Los Angeles
Director, Media and Data Strategy :
Kyle Acquistapace
Digital Group Media Director :
Lauren Mehl Tetuan
Digital Associate Media Director :
Kelly Clarke
Digital Media Planner :
Matt Bauer
Art Director :
Mai Nakamura
Creative Director :
Scott Hidinger
Group Creative Director :
Karen Costello
Chief Creative Officer :
Mark Hunter

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Project Type