California Milk Advisory Board : Farmville
Moo, it's a California Cow.
Published On
Sep 19, 2012
Editor's Pick
Farmville, Deutsch L.A. and the California Milk Advisory board have teamed up for a brand integration within the four walls of the virtual farm. Players of Farmville can now send "real" California Cows to friends or rear them on their own farms.
It's a smart, different way to bring California Milk in front of people's eyes, but we wonder if the brand's target demo are necessarily Farmville players. According to a Deutsch spokesperson, they are: "Lots of moms play FarmVille, and they tend to drive dairy purchases," the agency said. According to AppData, 48% of users are women aged 25-54.
Credits
- Date
- Sep 20, 2012
- Brand :
- California Milk Advisory Board
- Client :
- California Milk Advisory Board
- Agency :
- Deutsch-Los Angeles
- Director, Media and Data Strategy :
- Kyle Acquistapace
- Digital Group Media Director :
- Lauren Mehl Tetuan
- Digital Associate Media Director :
- Kelly Clarke
- Digital Media Planner :
- Matt Bauer
- Art Director :
- Mai Nakamura
- Creative Director :
- Scott Hidinger
- Group Creative Director :
- Karen Costello
- Chief Creative Officer :
- Mark Hunter
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