Touch My Creepy : Fifty Shades of Play

When you listened to the steamy "Fifty Shades of Grey" audiobook did you think you needed some er, help? Two students from Miami Ad School and current interns at 360i might have a solution for your woes. "Fifty Shades of Play" is an app idea -- although we don't ever see Apple approving it -- that will make your phone vibrate during the sexiest scenes of the audiobook.

The idea came about when a friend of Westley Taylor, one of the creators of the idea, told him she was reading the book. When Mr. Taylor and his partner, Kyun Wan Kang, moved to New York, they rode the subway and "made everyone on the train awkward" while shooting this video.

The plan is to possibly approach a third party to sponsor the development of the app, or maybe do a Kickstarter campaign. While the idea is fun, the video created is just as bad (or as good as) the book itself. But that's just our two cents.