It's official. One of the last luxury brand holdouts has finally joined the digital ranks. Paris-based fashion house Celine, known for its minimalist style from revered designer Phoebe Philo, unveiled its first e-commerce site earlier this month. The LVMH Moet Hennessy Louis Vuitton-owned brand, now available to shop online in France only, will be rolling out a digital ad campaign through the remainder of December in France; the site will be accessible to U.S. and European consumers next year.
Celine worked with Brooklyn-based digital agency Work & Co on the new site, including its design and transactional commerce platform. A big focus of the project was "delivering a design system that's both minimal and flexible," says a Work & Co exec.
The site's appearance mimics Philo's spare aesthetic, which plays out in the use of a single typeface, exclusive to Celine, that appears in one size, one weight and only three colors. The site also puts the products at center stage, with few words and none of the colorful storytelling shoppers might see from other retailers.
An inquiry to CÃ©line about the site was not returned. The new site is rolling out under a new CEO- Severine Merle joined the brand April 1, shortly after the announcement that an ecommerce site would be debuting later this year.