Honda : Fit EV Billboard

Electric cute.

Published On
Sep 09, 2012
Fit EV Billboard

Editor's Pick

RPA and Honda gives a big bright welcome to the automaker's first ever plug-in vehicle, the limited edition 100% electric Fit EV, with this clever billboard sitting alongside the 405 Freeway. At night, only the Honda logo, and a couple letters from its marque, light up, giving extra emphasis to the point of the outdoor ad.

Credits

Date
Sep 10, 2012
Brand :
Honda
Client :
Honda
Agency :
RPA
Executive Vice President/Chief Creative Offier :
Joe Baratelli
Senior Vice President/Group Creative Director :
Jason Sperling
Creative Director/Art :
Jason Sperling
Associate Creative Director, Copywriter :
Damian Fraticelli
Senior Art Director :
Katie Carlile
Senior Copywriter :
Damian Fraticelli

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Project Type