US brand launch

Brand strategy builds awareness in America

Published On
Jan 22, 2020

Description

Fjällräven was popular in Sweden and Europe, but they weren't sure how the US would receive their outdoor gear. So we positioned them in fashion, in the urban outdoor niche. Top-tier product photos and descriptions communicate style and technical details, while visual stories pass on the brand’s European heritage. Social media, paid ads, six national TV commercials, print ads, and influencers helped drive brand awareness with over 1MM impressions. The highly targeted campaign resulted in positive ROI and the brand now enjoys an established, iconic presence in the United States.

 

 
 
fjall1
 
fjall2
 
fjall3

Credits

Date
Jan 22, 2020
Agency :
VOLTAGE
Client :
Fjallraven
Creative Director :
Eric Fowles

Need a credit fix? Contact the Creativity Editors

Industry
Project Type