Delta jumps on the creative in-flight safety video bandwagon with cheesy, yet adorable, films created out of Wieden & Kennedy New York. Sprinkled liberally with funny little moments -- include an Abe Lincoln cameo -- the films come in many versions, all directed by Matt Aselton. The modular approach means passengers may see different videos every time they fly, which might mean they actually pay attention to them.

While cute, the videos have nothing on Air New Zealand's incredibly innovative safety demo videos, which are currently running with a Hobbittheme. In the past, that airline has featured nude flight attendants and Richard Simmons.